Essays about: "product bundling"
Showing result 1 - 5 of 12 essays containing the words product bundling.
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1. Development of a data-driven marketing strategy for an online pharmacy
University essay from Högskolan Dalarna/Institutionen för information och teknikAbstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE
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2. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background & Purpose: Supply chain management (SCM) has become a hot topic in the current global competitive markets that drives many companies to explore, especially in inventory management. Vendor Managed Inventory (VMI) as an SCM method enables all participants in the supply chain to achieve rapid development and obtained huge benefits. READ MORE
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3. The Pains of Servitization -Finding the customers’ pains of a servitization business model in the modular data center industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : Increasingly more traditional manufacturing companies are adapting to the trend of bundling services around their core products and even going further towards defining their products and their surrounding services as a single service. This step of going from selling products to selling services is generally called servitization. READ MORE
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4. Organising Innovation : An ANT Inquiry of VINNOVA, Sweden
University essay from Linköpings universitet/Institutionen för temaAbstract : If one types on the Google search bar knowledge society or innovation about 64 million and 408 million results are found, respectively. It is fact, a product. It is there. However, once this taken for granted “knowledge society” is scrutinised, several different actors, conflicting or agreeing, emerge. READ MORE
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5. The Pricing Decision Process in Software-as-a-Service Companies
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This study examines various approaches used by companies providingsoftware-as-a-service (SaaS) in a business-to-business (B2B) environment to find a pricing strategy. To be able to meet competition in a global market, a good pricing strategy is vital. READ MORE