Essays about: "product communication"

Showing result 26 - 30 of 773 essays containing the words product communication.

  1. 26. How to Make a Narrative Fly?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Kevin Fritz; [2023]
    Keywords : Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

    Abstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE

  3. 27. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    University essay from

    Author : Alice Sbrogio; Kristian Shamon; [2023]
    Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

  4. 28. Managing Projects for New Product Development: Fixed, Flexible, or Mixed Approaches? : A Study on Suitability Decisions

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Klas Forsberg; Adam Willman; [2023]
    Keywords : New Product Development; Traditional-; Agile-; Hybrid Project Management; Physical Products; Suitability Assessment.; Ny produktutveckling; traditionell projektledning; agil projektledning; hybrid projektledning; fysiska produkter; lämplighetsbedömning.;

    Abstract : Businesses within the physical product domain seek to transform the way they manage new product development, through more flexible approaches. Traditionally, this was done through a fixed approach, characterized by linear and rigid workflow. READ MORE

  5. 29. Monitoring Sustainability Performance during the Use Phase of Product-Service Systems

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Matilda Samuelsson; [2023]
    Keywords : Product-Service System PSS ; Sustainable Business Model; Use Phase; Assessment and Monitoring; Key Performance Indicators KPIs ; Produkttjänstsystem PSS ; Hållbar affärsmodell; Användningsfas; Bedömning och Kontroll; Nyckeltal KPI:er ;

    Abstract : Circular economy (CE) is widely seen as a potential solution to negative impacts caused by thelinear economy; however, companies must integrate CE principles into the business modeldeeper to achieve sustainable development. The Product-Service System (PSS) businessmodel is a potential solution to the superficial implementation of CE due to shifting the focusto delivering functionality rather than ownership. READ MORE

  6. 30. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Mikaela Jansson; Katarina Ölander Gür; [2023]
    Keywords : CSR; corporate-charity collaborations; sustainability reporting; charitable engagements;

    Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE