Essays about: "product purchase"

Showing result 1 - 5 of 409 essays containing the words product purchase.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

3. 2. Role of CSR and Brand Image : A qualitative study on IKEA

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Arefa Islam; [2023]
   Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

4. 3. A European Material Kuznets Curve

   University essay from Stockholms universitet/Nationalekonomiska institutionen

   Author : Pyry Järvinen; Emil Fernström; [2023]
   Keywords : Material Kuznets Curve; Environmental Kuznets Curve; Economic Growth; Economics Development; Material Footprint; Emissions; Sustainable Growth; Decoupling; Europe;

   Abstract : This bachelor thesis investigates the correlation between 28 European countries’material footprints (MF), as proxied by their Raw Material Consumption (RMC)per capita, and the environmental impact indicated by their carbon dioxide (CO2)emissions per capita, respectively, with their economic development, measured bytheir purchase power parity adjusted gross domestic product (GDP) per capita,during the period of 2008 to 2019. Specifically, through the theoretical frameworkof the Environmental Kuznets Curve (EKC) and by utilizing Fixed EffectsOrdinary Least Squares regression models as well as Pooled Mean Groupestimation, the thesis asks whether or not evidence can be found for the possibleexistence of an EKC, an inverted-U shaped relationship between environmentaldegradation and economic development, within this European context. READ MORE

5. 4. Enhancing mobile advertising through 3D and AR

   University essay from Uppsala universitet/Industriell teknik

   Author : Erik Linnarson; [2023]
   Keywords : 3D; AR; Advertising;

   Abstract : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. READ MORE

6. 5. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE