Essays about: "promotion, marketing"

Showing result 16 - 20 of 165 essays containing the words promotion, marketing.

  1. 16. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

    University essay from Jönköping University

    Author : Cecilia Karlsson; Elsa Åkerhag; [2022]
    Keywords : CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

    Abstract : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. READ MORE

  3. 17. Diffusion of e-health services: A qualitative study on the use of e-health services in Sweden during the pandemic

    University essay from Lunds universitet/Institutionen för informatik

    Author : Johan Myhrberg; Anupriya Das; [2022]
    Keywords : e-health; diffusion; diffusion of innovation; strategies; pandemic; COVID-19; Technology and Engineering;

    Abstract : E-health services are critical for improving the quality of life and accessibility of healthcare. There have been multiple developments within e-health services, but the outbreak of the COVID-19 pandemic caused a significant increase in the use of these services, which led to faster diffusion of e-health services. READ MORE

  4. 18. Instagram Content Publishing and Its Effect on Stock Prices for Swedish Firms : A multiple case study on the economic effect of social media publishing for firms

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Edwin Carlsson; Niklas Ek; [2022]
    Keywords : stock prices; social media; synthetic control group; Instagram; aktie-pris; social media; syntetisk kontrollgrupp; Instagram;

    Abstract : Background. Instagram as a social media platform is used by firms as both a com- munication, marketing and promotion tool. In analyses of firms on Twitter, several authors have found connections between positive changes in stock returns and posts on Twitter regarding the firm, both from and about the firm. READ MORE

  5. 19. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  6. 20. Consumer Cosmopolitanism through Japanese products: The case of the Yakuza-series

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Hampus Kilåker; [2021]
    Keywords : Borderless marketing; Yakuza; Japan; Culture; Cosmopolitanism; Representation; Social Sciences;

    Abstract : Mukokuseki or borderless marketing has long been a topic within the marketing of Japanese cultural products. On the opposite end, there is the concept of ultra-cultural products and the Yakuza-series by Sega is one of the examples that takes advantage of both. READ MORE