Essays about: "promotion, marketing"
Showing result 21 - 25 of 165 essays containing the words promotion, marketing.
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21. Virtual reality in tourism. Opportunity or pitfall? : Explorative case study of a place-based virtual reality experience of Mariebergsskogen
University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Abstract : To what extent can virtual reality be used to induce real-life tourism? This question becomes even more relevant in these covid-19 times. However, research on virtual reality concerning tourism has not engaged substantively with this question yet and thus this study seeks to address this question. READ MORE
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22. Comparing Sustainability Communication in Swedish and Ukrainian Companies : The case of Cloetta and Roshen
University essay fromAbstract : This is a study of how two companies from different countries construct and communicate their Sustainability and Corporate Social Responsibility (CSR). The companies are from the confectionery industry with a similar size, sales, and number of factories. The only difference is the origin of the companies. READ MORE
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23. The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. READ MORE
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24. The Path of Independence in the Music Industry : Exploring how independent artists promote themselves through digital media and how record labels support artists in their careers
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In this world of rapidly developing technologies, it has become less of a challenge for individuals to start a career within music and promote their brand. The emergence of social media has revolutionized digital marketing and facilitated the distribution of music across different online platforms. READ MORE
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25. Surviving as an artist in the era of social media
University essay from Umeå universitet/FöretagsekonomiAbstract : In the last decade or so, the marketing world has taken over the internet and with that,social media. Social media platforms sell advertisements to promoters of any kind allowingthe reach of these promotions to grow much larger than those of TV or newspaperadvertisements. READ MORE