Essays about: "promotion strategies, thesis"
Showing result 21 - 25 of 71 essays containing the words promotion strategies, thesis.
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21. How do firms adjust to regulations? - A qualitative study on how tobacco companies tune promotion practices when a state enacts tobacco control regulations
University essay from Göteborgs universitet/Graduate SchoolAbstract : This thesis contributes to the existing literature on creation, maintenance, and disruption of institutions by analyzing how firms adjust regulations whilst laws is enactment. Drawing on the institutional work perspective of mainly Lawrence and Suddaby (2006), the promotion practices of four leading Bangladeshi tobacco companies are studied by the thesis, by questioning how the companies adjusted to regulations by modifying, constructing, and deconstructing the practices. READ MORE
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22. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. READ MORE
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23. Hur kommuniceras klimatfördelarna med att bygga flerbostadshus i trä
University essay from SLU/Dept. of Forest EconomicsAbstract : I takt med en ökad konsumentmedvetenhet och kunskap kring konsumtionens klimatpåverkan kritiseras traditionella strategier inom marknadsföring allt hårdare. Kritiken har framförallt handlat om marknadsförares främjande av överkonsumtion och att på så sätt ha bidragit att skapa ett ohållbart konsumtionssamhälle. READ MORE
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24. Strong Employer Brands and Employee Advocacy in Social Media : exploring the Employee Perspective
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Employer Branding activities in the competitive labour market are becoming increasingly interactive rather than being a top-down exercise. Limited resources together with new technology is playing a role in this development. Little, but some research exists on Employee Advocacy or the voluntary promotion and defence of a brand by its employees. READ MORE
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25. ‘Children on the move are children first’ : A Critical Analysis of Position Papers on Children on the Move from the European Network of Ombudspersons for Children
University essay from Linköpings universitet/Tema BarnAbstract : With children on the move at the forefront of policy-making and research in Europe in recent years, it has been argued that children’s rights are increasingly encroached upon through tighter immigration controls and inconsistent policy interventions. The European Network of Ombudspersons for Children (ENOC) is an institution that aims to address children’s rights violations at a regional level throughout Europe, meaning that it should in its promotion of core children’s rights ensure a balance is reached between provision, participation and protection in addressing policy problems relating to children on the move. READ MORE
