Essays about: "public advertising"

Showing result 1 - 5 of 72 essays containing the words public advertising.

  1. 1. Going Smokeless, But Not Risk-Free: Analysing Socio-Environmental Factors of Female Adolescents’ White Snus Consumption : A qualitative study

    University essay from Stockholms universitet/Institutionen för folkhälsovetenskap

    Author : Linnéa Rostang; [2023]
    Keywords : White snus; nicotine pouches; adolescents; girls; Sweden; socio-environmental; qualitative;

    Abstract : The number of female snus users in Sweden has doubled since 2007, which can partially be a consequence of the introduction of white snus, a type of nicotine pouch. This carries significant implications for public health, particularly because a substantial proportion of young individuals who consume white snus had no prior exposure to other tobacco or nicotine products. READ MORE

  3. 2. The illegal drug trade on social media : Does social media increase the use of drugs among young people?

    University essay from Malmö universitet/Institutionen för kriminologi (KR)

    Author : Isabella Hylén; [2023]
    Keywords : advertising; drugs; online; social media; trade; transaction; young people;

    Abstract : Background: Young people is associated with a significant increase in risky health behaviors, such as substance use and behavioral addictions. Previous research suggests that social media is increasingly being used for illegal drug trade. READ MORE

  4. 3. Public Communication in a Pandemic : Language in COVID‐19 public health advertising

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Petra Rindby; [2023]
    Keywords : COVID-19; pragmatics; speech act theory; cooperative principle; implicature; Gricean maxims; advertising; PSA; public information; COVID-19; pragmatik; talakter; samarbetsprincipen; kommunikation; reklam; samhällsinformation;

    Abstract : This linguistic study in the field of pragmatics looked at the language used by public health authorities in Australia, the United Kingdom and the United States to inform citizens about COVID-19 in 2020 and 2021. It made a qualitative analysis of advertisements that were posted on Instagram by the Department of Health and Aged Care, the National Health Service and the Centers for Disease Control and Prevention in relation to COVID-19 during this time frame. READ MORE

  5. 4. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Merel Cheng; Lisa Frommann; [2023]
    Keywords : Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

    Abstract : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE

  6. 5. The application of financial analysis in business modelling : A case study of a public fast-charging station for electric heavy-duty vehicles in Sweden

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Ghaith Arfaoui; Thomas Leffler; [2023]
    Keywords : Financial analysis; Business model; Public fast-charging station; Electric heavy-duty vehicles;

    Abstract : Background: Climate changes and global warming call for behaviour changes from mankind and for new business models to introduce sustainable innovations. Financial analysis plays an important role in guiding the choice of these business models. READ MORE