Essays about: "qualitative research concepts"

Showing result 11 - 15 of 949 essays containing the words qualitative research concepts.

  1. 11. Corporate Foresight and its Role in Driving Innovation - A case study of the Swedish grocery industry and how they use corporate foresight in order to improve their innovation strategies

    University essay from Göteborgs universitet/Graduate School

    Author : Marcus Andersson; Jonas Dahlqvist; [2023-07-19]
    Keywords : Corporate foresight; strategic foresight; long-range planning; innovation; innovation strategies; innovation management; strategic management;

    Abstract : The world is constantly changing with factors that we partly can control and some that are outside of our control. Living in these complex systems demands tackling but also embracing uncertainty. The focus should not be on controlling the outcomes by narrow forecasts. READ MORE

  3. 12. Key challenges in SFI education: teacher’s perspectives

    University essay from Göteborgs universitet/Institutionen för pedagogik och specialpedagogik

    Author : Fatemeh Heravi; [2023-07-04]
    Keywords : Swedish for immigrants; marketisation; SFI; procurement; Teachers’ challenges; public policy;

    Abstract : Aim: The study aims at investigating SFI teachers’ perspectives about different types of challenges they confront with, and the impact that perceived challenges have on teachers’ practices in Gothenburg, Sweden. Theory: Socio-ecological framework was used to comprehend how multiple factors at various levels affect the teachers work and their practices as well. READ MORE

  4. 13. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    University essay from Göteborgs universitet/Graduate School

    Author : Olle Ahlberg; Adam Palm; [2023-07-03]
    Keywords : Personal brands; brand equity; sports marketing; track and field;

    Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

  5. 14. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

  6. 15. Time is Tik(Tok)ing: An Insight on Contemporary Media Consumer Behavior - An exploratory study on user-generated content’s potential impact on contemporary media consumption

    University essay from Göteborgs universitet/Graduate School

    Author : Hilal Ahmad; Isak Rydén; [2023-07-03]
    Keywords : Media consumption; user-generated content; fast media; TikTok; addictive behavior; trends; media multitasking; social TV;

    Abstract : The drastic entrance and growth of TikTok during the last years have introduced new ways of consuming entertainment which has been adopted by individuals globally. Due to its novelty this type of media consumption is a rather understudies subject, which is why this study will explore new tendencies and behaviors occurring among consumers to provide inspiration for further research. READ MORE