Essays about: "the employee branding process"
Showing result 1 - 5 of 18 essays containing the words the employee branding process.
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1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE
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2. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction
University essay from Umeå universitet/FöretagsekonomiAbstract : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. READ MORE
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3. How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. READ MORE
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4. Internal Branding in a Competency-Based Organisation : A qualitative study on the influence of a competency-based approach on internal brand commitment
University essay from Umeå universitet/FöretagsekonomiAbstract : In the business environment of today, competency-based organisations with a people- centric focus are at large becoming the norm and replacing task-based firms. This shift is driven by the benefits which the organisation can gain from leveraging the skills, attitudes, values and behaviours of its staff, through a competency-based approach (CBA). READ MORE
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5. Frenemies in Business: A Case Study on the Phenomenon of Coopetition
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Frenemies in Business: A Case Study on the Phenomenon of Coopetition Research Question: What are drivers and challenges behind coopetition, as well as possible outcomes of the relationship? Keywords: Coopetition, Cooperation, Competition, Coopetitive Relationship, Competing Companies, Coopetitors, Coopetition Process, Drivers, Challenges, Possible Positive Outcomes, Possible Negative Outcomes Purpose: The purpose of this paper is to explore the drivers behind coopetition and to identify challenges that organizations have to overcome when cooperating with their competitors. Further, this paper will explore the possible outcomes of a coopetitive relationship. READ MORE