Essays about: "qualitative rhetorical analysis"

Showing result 1 - 5 of 31 essays containing the words qualitative rhetorical analysis.

  1. 1. Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Natalia Pfeifer; [2023]
    Keywords : Social Sciences;

    Abstract : YouTube plays a significant role in the right wing media ecosystem, especially as an alternative source for news and information beyond traditional media outlets. PragerU is a far right YouTube channel with over 3 million subscribers and 1. READ MORE

  3. 2. Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Edvin Kenning; Hugo Östlin; [2023]
    Keywords : Political communication; rhetoric; personalization; populism; frontstage; backstage; third act; TikTok; Instagram; democracy; Social Sciences;

    Abstract : The study aims to provide insights into political communication on social media, particularly the rise of right-wing populist parties among young voters and their connection to the theories of personification, populism, and dramaturgy. It focuses on how the Moderate Party adapts and structures its communication strategies on TikTok and Instagram in preparation for the 2022 election to engage followers. READ MORE

  4. 3. Promises, promises Mr. President : A study of commissive speech act usage in 21st century American presidential inaugural addresses.

    University essay from Stockholms universitet/Engelska institutionen

    Author : Erik Marklund; [2023]
    Keywords : President of the United States of America; Inauguration speech; Speech act theory; Commissive speech act; Promises; Pragmatics; Political discourse analysis.;

    Abstract : Abstract The American president’s serving period always begin with an iconic inaugural address. It is a function wherein the president can unify the audience, ratify the ceremony, and present his political and administrative direction for his term. READ MORE

  5. 4. A leadership analysis of George Orwell's Animal Farm

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Assed Aranda; Jasper Mauro Karlsson; [2023]
    Keywords : Leadership style; qualitative content analysis; crisis communication; politeness theory; cooperative principle; principled negotiation; framing;

    Abstract : This essay aims to research the writing of George Orwell by analysing the four main pigs in his novel Animal Farm from a linguistic and rhetorical perspective. The paper's purpose is to explore occurrences of chosen phenomena tied to linguistic and rhetorical theory, with the goal to create an understanding of how Orwell portrays his characters exercising leadership and how their communicative strategies differ or coincide. READ MORE

  6. 5. The Quiet Part Out Loud - Conspiracy theories and the rhetoric among activists in Sweden related to the Coronavirus pandemic

    University essay from Lunds universitet/Sociologiska institutionen; Lunds universitet/Sociologi

    Author : Felix Adolfsson; [2022]
    Keywords : anti-vaccination; Covid-19; digital environments; stigmatized knowledge; democracy; far-right ideology; Social Sciences;

    Abstract : This thesis deals with a set of organized activist movements during the harshest restrictions of the Covid-19 pandemic in Sweden. These groups protested both online and offline against imposed restrictions and vaccinations, displaying a critical attitude towards recommendations and restrictions such as by gathering in large crowds. READ MORE