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Showing result 1 - 5 of 6 essays matching the above criteria.

  1. 1. Live-streaming as a marketing channel in the Swedish music industry

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Fredrik Liljeqvist; [2016]
    Keywords : live-streaming; music business; social media; community engagement;

    Abstract : The music business is one of the industries most affected by digitalization of content and distribution channels. As industry revenue shifted from principally physical to digital channels in 2015, while being the business with the largest presence and most popular accounts in virtually all social media platforms - the current state of the music industry is change. READ MORE

  3. 2. Linking venture capitalist evaluation criteria and success in the digital industry - Do traditional evaluation models still apply?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Arwen Smit; Johannes Kayser; [2014]
    Keywords : Venture capital; Evaluation criteria; Digital industry; Success factors;

    Abstract : Despite the attention paid to venture capitalist evaluation criteria and the relation with success in research spanning across industries, literature offering guidance on the digital industry in specific is limited. In order to be able to bridge this literature gap, this study follows a multi-method design, both qualitative and quantitative in nature, and duplicates and extends the study of MacMillan et al. READ MORE

  4. 3. Multi-channel Sales Distribution- Should Online Retailers Expand Offline?

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : REBECCA SJÖLANDER; LENA LANGEGGER; [2013]
    Keywords : Multi-channel strategy; Online expanding offline; distant selling sales distribution;

    Abstract : The retail industry is in a motion of fascinating developments, it can be currently alleged that it is one of the most innovating fields within research. Online retailing in particular has experienced major changes in recent years. However, these developments are slowing down as online retailing is entering a mature state. READ MORE

  5. 4. Why are there few Clean Development Mechanism Investments in Africa? : A study of private actor's involvement in global climate governance

    University essay from Tema vatten i natur och samhälle

    Author : Gerald Esambe Njume; [2011]
    Keywords : Clean Development Mechanism; Climate Change; Global Governance; Private Investors; Sub Saharan Africa;

    Abstract : The study is set to assess private actors participation in the global climate governance through the Clean Development Mechanism (CDM) adopted during the Kyoto Climate Conference of 1997 in Japan. The general aim of this thesis is to understand why there are so few CDM projects in Sub Saharan Africa (SSA). READ MORE

  6. 5. Marketing plan for Onepair : e-commerce for selling socks

    University essay from Institutionen för ekonomi

    Author : Elin Svensson; [2009]
    Keywords : marketing plan; e-commerce; socks;

    Abstract : Aim: During the second quarter of 2008, e-commerce increased with 21,1% compared to the same period 2007. The most popular products were books, cd’s, clothes and electronics. The reason why the turnover kept increasing for e-commerce while the traditional market was facing an unstable period was the new solutions possible on the web. READ MORE