Essays about: "questionnaire on consumer awareness.."

Showing result 6 - 10 of 47 essays containing the words questionnaire on consumer awareness...

  1. 6. Value Co-creation in Slow Fashion : Exploring opportunities in new product development

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Gunnhildur Pétursdóttir; Liisi Lehtonen; [2022]
    Keywords : Slow fashion; Value co-creation; New product development; Consumer perspective; Company perspective;

    Abstract : Purpose: The purpose of this study is to advance the knowledge on value co-creation in new product development (NPD) in the context of slow fashion, with specific emphasis on investigating the interest of slow fashion consumers to engage in the NPD process and brands' perspective regarding this. Via exploring the value co-creation phenomena in the slow fashion industry context, this study also intends to apply and discuss the suitability of currently available value co-creation theories for the slow fashion context. READ MORE

  3. 7. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Rupam Saha; [2022]
    Keywords : Green Consumerism; Green Purchase Intention; Green Foods; Green Products; Eco-friendly Foods; Sustainable Products; Environmental Friendly Products; Brand Generated Contents; Firm Generated Content on Social Media; Green Marketing.;

    Abstract : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. READ MORE

  4. 8. Consumption of sustainable food products : A study of the Sustainable purchase perception matrix and Sustainable lead consumers; A life cycle assessment of BäR smoothie

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Cecilia Melén; Mirea Wolff; [2021]
    Keywords : Compromise; Confidence; WTP; PCE; Sustainable lead consumer; Sustainability marketing; Scepticism; Life cycle assessment; LCA; Environmental impact; Global warming; Eutrophication; Primary energy use; Smoothie; Kompromiss; Självförtroende; WTP; PCE; Hållbar marknadsföring; Skepticism; Livscykelanalys; LCA; Miljöpåverkan; Global uppvärmning; Övergödning; Primärenergianvändning; Smoothie;

    Abstract : Part 1 The scientific community has identified an attitude-action gap for demographic and psychographic variables when studying sustainable purchase behaviour. By focusing on what happens during the purchase instead of the purchaser, this cross-sectional study aims to understand sustainable purchase behaviour when consumers purchase sustainable food. READ MORE

  5. 9. Understanding consumers’ perception of the end-of-life of a garment : Applying the Theory of Planned Behavior to consumers’ disposal intention

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Larissa Enderle; Carla Leonie Schiele; [2021]
    Keywords : End-of-life Phase; Theory of Planned Behavior; Consumer Behavior; Garment Disposal; Linear Value Chain;

    Abstract : Purpose The purpose of this master’s thesis is to investigate consumers’ perceptions of the end-of-life stage of a garment. Overall, the objective is to determine influencing factors that impact consumers’ disposal decisions to conceive a better understanding of post-purchase consumer behavior and formulate implications for both business and society. READ MORE

  6. 10. Tone Deaf Marketing or Genuine Activism?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexandra Veronica Voinow; Anastasija Kropinova; [2021]
    Keywords : woke washing; brand activism; trust; theory of planned behaviour; purchase intention; Business and Economics;

    Abstract : Title : Tone Deaf Marketing or Genuine Activism Seminar : Date: 4th June, 2021. Course : BUSN39 Degree Project in Global Marketing Authors : Alexandra Voinow, Anastasija Kropinova Supervisor : Burak Tunca Keywords : Woke Washing, Brand Activism, Trust, Theory of Planned Behaviour, Purchase Intention Thesis Purpose : The objective of this study was to research consumers awareness of woke washing and brand activism, if they were aware of the difference and how this affected their level of trust towards activist brands, which lead to the analysis of their purchase intention by using the Theory of Planned Behaviour (TPB) as a mediating variable. READ MORE