Essays about: "questionnaire on consumer awareness.."

Showing result 21 - 25 of 47 essays containing the words questionnaire on consumer awareness...

1. 21. What drives purchase intention towards ethical products? : A study using modified theory of planned behaviour

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Ly Anders; Sarina Strahm; Yiling Zhou; [2017]
   Keywords : Consumer behaviour; consumer attitude; Theory of planned behaviour; moral obligation; self-identity; attitude towards ethical products; perceived behavioural control; ethical products;

   Abstract : Course/Level: 2FE21E Undergraduate Bachelor Thesis Authors: Anders Ly, Sarina Strahm and Yiling Zhou Tutor: Dan Halvarsson Examiner: Åsa Devine Title: What drives purchase intention towards ethical products? A study using modified Theory of Planned Behaviour Keywords: Consumer behaviour, theory of planned behaviour, moral obligation, self-identity, consumer attitude, attitude towards ethical products, perceived behavioural control, ethical products Background: In recent days, consumers have become incrementally attentive of environmental issues, whereas various researches have suggested that raised awareness and the significance in consuming ethical products are supposed to affect the purchase intention of consumers. To further understand the consumers, theory of planned behaviour served as the theoretical foundation of this study. READ MORE

3. 22. Consumer Restistance to Innovations : The Case of Electric Passenger Cars on Gotland

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Valeska Katharina Engesser; Inna Sawatzki; [2016]
   Keywords : E-Mobility; Gotland; Innovative Products; Consumer Resistance Behavior; Non-Adoption;

   Abstract : Background: The Swedish island Gotland provides suitable conditions for the successful implementation of electric cars. Despite these conditions and the availability of the product in the Gotlandic market, electric cars do not find acceptance among consumers on Gotland. READ MORE

4. 23. It's All About Money : Consumer Engagement With Brands on Social Media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Gustaf Johansson; Isak Gunnarsson; [2016]
   Keywords : Consumer engagement; engagement factors; social media; social factor; monetary factor; hedonic factor; practical factor; trust factor;

   Abstract : Background Social media platforms equip brands with an opportunity to increase awareness and extend the relationship with their current and possible future consumers by providing the possibility for social interaction, monetary rewards, entertaining content, practical information and cultivating trust. Brands transition to the social medias has thus made consumers co-creators of brands offerings, as they are allowed to interact and engage with brands and its content at any time. READ MORE

5. 24. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns

   University essay from Högskolan i Halmstad

   Author : Julia Bissdorf; [2016]
   Keywords : Product relaunch; product modification; consumer goods; advertisement; communication;

   Abstract : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. READ MORE

6. 25. How External Requirements Affect the InsuranceIndustry : An Investigation on Swedish Insurance Companies’Adjustments to Solvency II

   University essay from KTH/Hållbarhet och industriell dynamik; KTH/Entreprenörskap och Innovation

   Author : SIRI ANDERSSON; Patricia Lind; [2016]
   Keywords : Solvency II; Insurance Company; Business Changes; Organizational Changes; Capital Requirements; Risk Management; Low-Frequency and High-Impact Risks.;

   Abstract : The financial sector stands for an important part of society’s fundamental infrastructure andnational economy. Previous financial crises indicate the importance of having a well-regulatedfinancial market. Former directives of regulating the insurance industry had insufficient solvencyregulations and were lacking in risk management. READ MORE