Essays about: "questionnaire on consumer awareness.."

Showing result 16 - 20 of 47 essays containing the words questionnaire on consumer awareness...

1. 16. Collaborative consumption for a sustainable future: What gets consumers on-board? : An investigation of the consumers' willingness to adopt PSS and its determinants

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anna Wessman; [2019]
   Keywords : Circular Business Models; CBM; Product Service System; PSS; Willingness to Adopt; Sustainability; Consumer Behavior; Environmental Awareness; Economics;

   Abstract : The Circular Business Model (CBM) is one way to achieve a more sustainable future. Its goal is to reduce the use of natural resources which are becoming more scarce on our planet. The aim of the study is to investigate the consumer behavior and the determinants of the willingness to adopt Product Service System (PSS), one of the models of CBM. READ MORE

3. 17. Speak up or stay quiet

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karel Jorg William Burggraaf; Dennis Larsson Taengh; [2019]
   Keywords : CSR; CSM; CEO activism; brand activism; comparative CSR; social activism; political activism; brand equity; brand awareness; brand image; brand credibility; brand feelings; brand engagement; brand community; purchase intent.; Business and Economics;

   Abstract : Purpose and aim – The increased polarization in society results in the fact that companies are increasingly being called upon by consumers to take a stance on controversial socio-political issues. This contemporary phenomenon is defined as CEO/brand activism, and it is particularly prevalent in the United States. READ MORE

4. 18. Country of origin effect on websites - does it exist?: A mixed method thesis on consumer behaviour

   University essay from Göteborgs universitet/Graduate School

   Author : Julia Movander; Nathalie Neiglick; [2018-07-03]
   Keywords : e-commerce; country of origin; international consumer behaviour; trust online; international trade barriers;

   Abstract : The aim of this thesis was to explore if the country of origin effect exists in relation to websites and if so, what consumer behaviours are related to the awareness level of retail website nationality. The country of origin effect has not been studied in an online context, and not for websites, which was the identified gap in previous research which the thesis aimed to explore. READ MORE

5. 19. Factors Affecting Consumer-Based Brand Equity in a Storytelling Context : A quantitative study demostrating that traditional marketing needs more narrative

   University essay from Umeå universitet/Företagsekonomi

   Author : Oliver Chicaiza; Carl Fredrik Somp; [2018]
   Keywords : ;

   Abstract : Corporate storytelling is what happens when brands are telling their stakeholders stories. These stories can carry a vast array of messages, but in many cases, theyare just stories. Stories of founders, stories of people in the history of a company, stories of the heritage that a particular brand carries and has carried for centuries. READ MORE

6. 20. Chinese students’ knowledge and attitude towards sustainability : focus on IKEA and their sustainability work

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sofie Thulin; Nadine Rashid; [2017]
   Keywords : sustainability; IKEA; China; students; marketing; attitude; consumer behavior; consumer responsibility;

   Abstract : Consumers consider themselves being able to change their consumption behavior and by that make a difference. This makes it easier for organizations in the usage of sustainability in their marketing strategy in order to attract customers and keep the already existing ones. READ MORE