Essays about: "relationship marketing"
Showing result 16 - 20 of 781 essays containing the words relationship marketing.
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16. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals
University essay fromAbstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE
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17. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE
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18. Bankens roll vid generationsskifte av skogsfastigheter : en studie av intressenters tjänstebehov
University essay from SLU/Dept. of Forest EconomicsAbstract : Sveriges totala landareal består av cirka 28 miljoner hektar skogsmark. Tillsammans äger cirka 311 000 privata skogsägare drygt 50 procent av den svenska skogsarealen. Ägarbyten bland dessa skogsfastigheter sker kontinuerligt. READ MORE
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19. Bonderevolt eller överlevnadskreativitet : en studie om mjölkproducenters resa till egen förädling av gårdens mjölk
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : I denna uppsats undersöks mjölkgårdar som investerat i och utvecklat förädling av gårdarnas egen mjölk. Fyra mjölkgårdar har besökts och där har jag genomfört djupgående intervjuer och observationer i två dagar på vardera gård. READ MORE
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20. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenAbstract : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. READ MORE