Essays about: "research papers on behaviour marketing"

Showing result 21 - 25 of 25 essays containing the words research papers on behaviour marketing.

1. 21. Increasing high recycling rates

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Nathalie Becker; [2014]
   Keywords : recycling; social marketing; user perspective of recycling; waste separation at the source; Earth and Environmental Sciences; Social Sciences;

   Abstract : In Sweden, household waste is separated at the source, making the success of the recycling system largely depending on the active participation of households. In a well-established recycling system with functioning recycling infrastructure and information, the conditions for ‘recyclers’ and ‘non-recyclers’ are akin, indicating the external conditions, recycling infrastructure and information, not to be the solely determinants for households’ participation in recycling activities. READ MORE

3. 22. Local food in Iceland : identifying behavioural barriers to change towards increased production and consumption

   University essay from Lunds universitet/LUCSUS

   Author : Thorhildur Osk Halldorsdottir; [2013]
   Keywords : resource management; sustainability science; food supply; consumer behaviour.; Social Sciences;

   Abstract : Increased production and consumption of local food may partly counteract the negative environmental, social, and economic impacts of industrialised and globalised food production. The aim of this thesis was to identify the barriers the country of Iceland faces in increasing production and consumption of local food. READ MORE

4. 23. Driving the markets in the 21st century: How to enhance proactive market orientation using social media.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna Atras; Alexandra Lykova; [2013]
   Keywords : customer behaviour; buzz network; market intelligence; social media; proactive market orientation; customer education; Business and Economics;

   Abstract : This research was undertaken to discover how social media - the technological advancement of the 21st century – can be used to enhance the proactive market orientation. The study is based on the theories in the fields of market orientation, market intelligence and social media. READ MORE

5. 24. Enterprise gamification of the employee development process at an infocom consultancy company

   University essay from Lunds universitet/Produktionsekonomi

   Author : Frang Kristoffer; Mellstrand Robin; [2012]
   Keywords : Gamification; Enterprise Gamification; Game Layer; Employee engagement; Behavioural change; Employee development; Technology and Engineering;

   Abstract : Gamification is a new trend that seeks to engage people and change their behaviour by implementing game-design thinking in non-game contexts. Recent analytics predicts that more than 70 % of the world’s 2000 largest organisations will have at least one gamified platform by 2014, which indicates that gamification is, and will continue to be, very important in the future of IT-strategy and digital marketing. READ MORE

6. 25. The Emergence of a Bioenergy Company - A business case examining TallOil AB

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Robert Hlep; [2006]
   Keywords : Bioenergy; Legitimacy; Company Culture; Strategic Orientation; Environmental studies; Miljöstudier; Earth and Environmental Sciences;

   Abstract : The EU needs to be less dependent on fossil fuels. One of the alternatives is bioenergy. The Bioenergy industry is still emerging and companies within it may face different obstacles. This thesis presents a chronological analysis of the foundational process and development of a bioenergy company named TallOil, based in Sweden. READ MORE