Essays about: "research papers on behaviour marketing"

Showing result 11 - 15 of 25 essays containing the words research papers on behaviour marketing.

1. 11. Normalizing sustainable consumption: How marketing is used to fight food waste. A case study with Too Good To Go, the movement that fights food waste across Europe.

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Carmen Huidobro Giménez; [2019]
   Keywords : sustainability marketing; normalization; food waste; sustainable consumption; practice theory.; Social Sciences;

   Abstract : Current consumption patterns are not sustainable and are compromising the Earth’s carrying capacity and the future of next generations. Increasing sustainable consumption behaviours and practices are needed in order to decrease nowadays negative consumption impacts on the environment and achieve sustainable development. READ MORE

3. 12. Mine's a Whiskey

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sarah Featherstone; Jannike Maria Törnqvist; [2018]
   Keywords : Business and Economics;

   Abstract : Alcoholic beverage marketing communication has been observed to be highly, and stereotypically gendered. However, there is a common misconception that men and women are fundamentally different in their alcoholic beverage preferences and behaviours, therefore questioning the appropriateness of segregating products based on gender. READ MORE

4. 13. Mash It Up! Exploring the Phenomenon of Retail Mash-Up and the Survival of the Physical Retail Place in a Digitalised World

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elin Johansson; Frida Öjerbrant; [2018]
   Keywords : Retail Mash-up; Retail Format; Customer Experience; Multi- Omnichannel; Innovation; Physical Store Atmosphere; Marketing Communication; Business and Economics;

   Abstract : Forces such as globalisation, digitalisation and changes in consumer behaviour have led to a discussion among practitioners as well as scholars whether the physical retail place will stay relevant or even exist in the future. One way for brick-and-mortar retailers to stay competitive is to adopt new and innovative business models and formats, alongside a focus on the customer experience and how to optimise the physical place to stimulate feelings in a way which cannot be achieved online. READ MORE

5. 14. Haptics as the Sleeping Beauty of Marketing: The Role of Haptic Packaging Characteristics on FMCG Products for Customers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Leotrina Koqani; Carolin Strunz; [2017]
   Keywords : Sensory marketing; product packaging; FMCG; haptic sensory; haptic perception; consumer behaviour; Business and Economics;

   Abstract : Purpose: The purpose of this research was to understand how customers construct the relationship, prior identified in the literature, between packaging, haptic sensory and perception with regard to FMCG products. Furthermore, we aimed to explore the role of haptic packaging characteristics on FMCG products for customers. READ MORE

6. 15. Ephemeral Selves: A semiotic cultural analysis of a Swedish bicycle helmet campaign

   University essay from Lunds universitet/Avdelningen för etnologi

   Author : Robin Öberg; [2016]
   Keywords : Applied Cultural Analysis; Bicycle Helmets; C.S. Peirce; Cultural Anthropology; Ephemeral Selves; European Ethnology; Evaluation; Governance; MACA; Marketing; Material Culture; Materiality; Mixed-Methods Approach; Performance; Policy; Semiotics; Social Self; Statistics; Traffic Safety Campaign; Qualitative Insight; Cykelhjälmar; Efemära Själv; Europeisk Etnologi; Kvalitativ Insikt; Kulturantropologi; Marknadsföring; Materiell Kultur; Materialitet; Riktlinjer; Semiotik; Socialt Själv; SPSS; Statistik; Styrmedel; Tillämpad Kulturanalys; trafiksäkerhetskampanjer; Uppträdande; Cultural Sciences; Social Sciences;

   Abstract : In 2014, Lund municipality in Sweden handed out 830 bicycle helmets for free. Such governance campaigns are commonplace in Sweden, yet no campaign has ever been evaluated. There are two research aims to this thesis. First, to evaluate how many of the 830 cyclists actually wear the bicycle helmets that they received. READ MORE