Essays about: "proactive market orientation"

Showing result 1 - 5 of 11 essays containing the words proactive market orientation.

1. 1. An Analysis of Environmental Sustainability Practices of Swedish Start-ups : From an Ecological Orientation Perspective

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Mohammad Arafat Rahman; Nusrat Jahan Suchy; [2023]
   Keywords : Start-ups; Sustainability; Ecological orientation; Environmental sustainability; Sustainable Development; Sustainable entrepreneurship;

   Abstract : Purpose: The paper aims to identify the ecological orientations of the Swedish start-ups and explore the opportunities and challenges to determine their environmental sustainability actions. Methods: The study used a qualitative method for conducting this exploratory type of research. READ MORE

3. 2. Leadership influence on EO : An interview-based study on leadership influence on Entrepreneurial Orientation in KIBS-firms from the eyes of the consultants

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Jafet Backman; Linus Drevell; [2022]
   Keywords : Entrepreneurial Orientation; Leadership; Innovation; KIBS; Consultancy;

   Abstract : Over the last decades, there has been a shift from a product intensive market to a service-based one which is based on knowledge being a high commodity in contrast to previous decades where tangible capital resources and products have been the primary focus. Over a similar time frame, entrepreneurial orientation (EO) has become one of the most important theories/concepts within entrepreneurial research, which is a firm’s capacity to portray innovative, proactive and risktaking behaviour to outcompete their competitors. READ MORE

4. 3. Closing the loop: A study of Brand Activism in the Fashion Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Thi Hong Anh Tran; Maria Guadalupe Sayd; Sebastian Van Dijkman; [2021]
   Keywords : Brand Activism; Brand Image; Brand Vision; Brand and Market Orientation; Core value gap; Business and Economics;

   Abstract : Implications: The study provides practical implications for brand managers at fashion companies that wish to improve their branding and sustainable strategy while aligning with consumers’ value. The proposed framework recommends several strategies for handling image-vision gap... READ MORE

5. 4. BIG DATA WITHIN INNOVATION PROCESSES: A Quantitative Study of Fortune 200 Global Companies

   University essay from Göteborgs universitet/Graduate School

   Author : Sofie Persson; [2018-08-02]
   Keywords : Big data; big data analytics; market orientation; innovation processes; pre-development activities; innovative productivity;

   Abstract : Background: The importance of innovation simply continues to stagger. Albeit, many firms continue to struggle in the launch of new technologies that meet the objectives of successful innovation. As a result, the life cycles of innovations are shortened and inadequate returns endure. READ MORE

6. 5. Why Wait Until It’s Too Late? - How do the challenges deriving from the adoption of a reactive approach to Market Orientation affect the transitioning process?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Esteban Guerrero; Patrik Ignatius; [2017]
   Keywords : Reactive and Proactive Market Orientation; Regulation; Innovation; Cultural Transformation; Technology; Financial Industry; Front End of Innovation; New Service Development; Business and Economics;

   Abstract : Research question-/s: Incumbents in the financial industry - what are the challenges faced in the beginning of a reactive transition to Market Orientation and how do these influence the process? Methodology: The case study was conducted in a global financial service provider based in Sweden. The research takes a qualitative approach which follows an inductive method with small elements of deduction. READ MORE