Essays about: "research papers on behaviour marketing"

Showing result 16 - 20 of 25 essays containing the words research papers on behaviour marketing.

1. 16. Private Labels and Generation Dislo(Y)al - The impact of private labels on store loyalty within the Swedish grocery retail industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Petrea Godderidge; Nicole Johansson; Lina Larsson; [2016]
   Keywords : Generation Y; store loyalty; private labels; grocery retailer; quantitative research method; marketing; Business and Economics;

   Abstract : Course: FEKN90, Degree project for Master of Science in Business and Economics (30 ECTS) Authors: Petrea Godderidge, Nicole Johansson and Lina Larsson Supervisor: Annette Cerne Key words: Generation Y, store loyalty, private labels, grocery retailer Purpose: The purpose of this thesis is to investigate what impact private labels, in relation to other store loyalty driving factors within the Swedish grocery retail industry, have on consumers within Generation Y’s store loyalty. Methodology: This study has a quantitative research strategy with a deductive research approach. READ MORE

3. 17. Determinants of smartphone shopping adoption: Key factors for online shopping of consumer goods through smartphones in Sweden

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Joel Persson; Jonas Berndtsson; [2015]
   Keywords : Smartphone; e-commerce; online shopping; retail; consumer behaviour; UTAUT; Sweden; Business and Economics;

   Abstract : The purpose of this thesis was to examine key factors for adoption of online shopping of consumer goods through smartphones in Sweden. Previous research on online shopping and m-commerce was reviewed and the Unified Theory of Acceptance and Use of Technology model (UTAUT) (Venkatesh et al. 2003) was chosen. READ MORE

4. 18. A Picture is Worth a Thousand Words - A qualitative analysis of how consumers identify themselves on Instagram

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Caroline Garsbo; Emilia Sörensson Wittberger; [2014]
   Keywords : Instragram; Consumer Identity; Self; Personal Branding; Narrative; Business and Economics;

   Abstract : Purpose The purpose of this thesis is to contribute with knowledge on consumer identity in a social media setting and how companies can utilize this behaviour for effective marketing. Method The thesis adopts a constructivist perspective on how we interpret our interviewees, the reality and our own research role. READ MORE

5. 19. Mistrust in CSR

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Eva Kristin Brüser; Julia Uptmoor; [2014]
   Keywords : Trust Issues; German Consumers; Food Industry; CSR; Social Media; Business and Economics;

   Abstract : Corporate Social Responsibility (CSR) requires an organisation to be responsible for “the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour that contributes to sustainable development” (ISO Central Secretariat, 2011, p. 26). READ MORE

6. 20. Using social marketing to trigger water saving behaviour in hotels - a case study of a towel programme in Greece

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Stephanie Wischner; [2014]
   Keywords : social marketing; water reduction; towel reuse; sustainable hotel management; Social Sciences; Earth and Environmental Sciences;

   Abstract : Water scarcity is one of the environmental issues, which societies face nowadays. The demand for water in popular tourist destinations, in areas that are already subject to limited natural water resources, compounds the problem. READ MORE