Essays about: "retail theory"

Showing result 1 - 5 of 196 essays containing the words retail theory.

1. 1. The new era of Electric Vehicles: Rolling out the Energy Storage Solution of Tomorrow - A single case study investigating fleet customers' opportunities and challenges with adopting Vehicle-to-Grid technology, to identify complexities and important considerations when accelerating the implementation.

   University essay from Göteborgs universitet/Graduate School

   Author : Fanny Söderström; Maria Nordin; [2023-07-20]
   Keywords : Innovation; Sustainability; Technology Adoption; Electrical Distribution; Power Grid; Electric Vehicles; Energy Storage Solutions; Renewable Energy; V2X; Vehicle-to-Grid; V2G;

   Abstract : The following thesis investigates the complexities of implementing the Vehicle-to-Grid (V2G) technology. It explores the perceived benefits and challenges that fleet customers within an automotive company have towards the technology. READ MORE

3. 2. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

   University essay from Göteborgs universitet/Graduate School

   Author : Julia Stenmark; Klaudia Urda; [2023-07-03]
   Keywords : sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

   Abstract : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. READ MORE

4. 3. Understanding The Motives Of Scandinavian Retail Companies CSR-efforts At Their Offshore Suppliers

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Vendela Axelsson; David Löfven; [2023-06-28]
   Keywords : Sustainability ⋅ Business ethics ⋅ Supply chain ⋅ CSR ⋅ Scandinavian Retail Industry;

   Abstract : Corporate Social Responsibility (CSR) has gained substantial significance in recent years, driven by the growing societal emphasis on sustainability. Businesses are now expected to contribute to social and environmental goals alongside economic performance. READ MORE

5. 4. Framing sustainable consumerism in the retail market : a case study of Axfood

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Antonia Wistbacka; [2023]
   Keywords : environment; communication; framing; sustainable consumerism; retail market; consumers;

   Abstract : The pressure on retail businesses to be a part of, or even lead, the transition into a more sustainable world is putting a lot of pressure on the wholesale market. The debate on whom the responsibility should fall on is divided between consumers, the government, and companies. READ MORE

6. 5. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE