Essays about: "retailing"

Showing result 31 - 35 of 296 essays containing the word retailing.

  1. 31. What's Next? A qualitative study about the growth of online B2C marketplaces in the Swedish fashion retail industry. Will curated marketplaces replace retail companies' own online channels?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Lisa Fahlgren; Karin Östberg; [2022]
    Keywords : Curated Marketplaces; Digital Marketplaces; Fashion Retailing; E-commerce; Social Commerce;

    Abstract : Online marketplaces are currently gaining popularity in the Swedish market, and global incumbents such as Amazon have recently entered the market. Marketplace platforms are traditionally seen as an additional distribution channel that serves as an opportunity for retailers to capture new revenue streams and customers. READ MORE

  3. 32. Augmented Reality in Retail: A customer-centric business implementation framework

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Viktoriia Ivanova; Andrea Maggino; [2022]
    Keywords : Augmented Reality; innovation; customer experience; Customer-centricity; Technology acceptance model; Agile software development; Retailing;

    Abstract : Augmented Reality (AR) implementation in retail is growing significantly over the past few years. But how can retailers implement AR applications successfully? This research aims to contribute to solving this question, by providing a circular customer-centric framework to implement AR applications in the Business-to-Customer (B2C) operations. READ MORE

  4. 33. Comparison and evaluation of time series forecasting models and their application in beauty retailing

    University essay from Högskolan Dalarna/Informatik

    Author : Viktor Hopkins; [2022]
    Keywords : Time series forecasting; beauty retail; SARIMA; Prophet; LSTM;

    Abstract : The beauty industry has shown steady growth within the last decade and as more retailers move their product selections online, a lot of sales data can be generated. To improve sales and to meet the ever-increasing competition in the beauty retail sector, time series forecasting has potential in providing knowledge and guidelines in decision making to improve business performance. READ MORE

  5. 34. Effective Stakeholder Communication for Scope 3 Greenhouse Gas Emissions Abatement along the Supply Chain in the Food Retailing Sector : A Leadership Perspective

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Christina Niefer; Leonie Machold; [2022]
    Keywords : Stakeholder Communication; Sustainability Communication; Leadership; Sustainable Supply Chain; Scope 3 GHG Emissions; Decarbonization;

    Abstract : The food retail industry's Scope 3 GHG emissions significantly contribute to global GHG emissions. Furthermore, it is widely acknowledged that a company's leadership style and effective stakeholder communication are critical for GHG abatement. READ MORE

  6. 35. Future of Shopping Malls with Smart Cities : A case study on how smart cities can influence the transformation of shopping malls in Turkey

    University essay from Uppsala universitet/Industriell teknik

    Author : Erke Varol; Muratcan Özçelik; [2022]
    Keywords : Smart City; Smart Technology; Big Data; TOE Framework; Shopping Malls; Life-Cycle;

    Abstract : Technological innovations are one of the most impactful occurrences in our lives nowadays. Almost every product or service is being transformed into a more ubiquitous one due to the expectation of offering a better experience or becoming economically more viable. One of the most recent common instances is cities that transforms into smart ones. READ MORE