Essays about: "role of information technology in marketing"

Showing result 11 - 15 of 36 essays containing the words role of information technology in marketing.

  1. 11. Differences in Lengths of Life of Production Equipment & Production Systems and their implications on Acquisition & Replacement Processes

    University essay from Mälardalens högskola/Innovation och produktrealisering

    Author : Aria Karim; Anna Schnelzer; [2015]
    Keywords : Technical length of life; conceptual length of life; economical length of life; production equipment; production system; acquisition process; replacement process; life cycle; Teknisk livslängd; konceptuell livslängd; ekonomisk livslängd; produktionsutrustning; produktionssystem; anskaffningsprocess; livscykel;

    Abstract : Nowadays usage of advanced production equipment becomes more common among production industries, future challenges in the market require flexibility in production industries due to growing competition and demand responses. Decisions regarding acquisition and replacement of production equipment have a major role in future profitability and competitiveness of production industries. READ MORE

  3. 12. Technology acceptance of IKEA mobile application

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Adriana Vrablova; Stjepan Kalinic; [2015]
    Keywords : perceived usefulness; perceived ease of use; behavioral intentions; actual purchase; technology acceptance model;

    Abstract : In the past few years, rapid development of mobile technologies has been changing the way people approach purchasing. Using Technology Acceptance Model (Davis, 1986), the authors believe that IKEA’s furniture mobile application creates a certain value to its users. READ MORE

  4. 13. The role of Information Technology in the purchasing processes in the French market

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Adrien Delavallade; Helene Va; [2015]
    Keywords : Marketing IT Retail market French market;

    Abstract : .... READ MORE

  5. 14. Creating a new food category - Insights from stakeholders in the Swedish Market

    University essay from Lunds universitet/Förpackningslogistik

    Author : Silvia Garcia Gonzalez; [2015]
    Keywords : New food category; positioning; Swedish food market; innovation; evolution; Technology and Engineering;

    Abstract : Title Creating a new food category - Insights from stakeholders in the Swedish market Author Silvia D. García González Division Packaging Logistics, Department of Design Sciences, Faculty of Engineering, Lund University Supervisors Märit Beckeman and Karla Marie Paredes Issue of Study The food industry faces a large number of challenges. READ MORE

  6. 15. Social media's significance on the need recognition and information search, in B2B investment decisions of 3D printers.

    University essay from KTH/Medieteknik och interaktionsdesign, MID

    Author : Gustav Boström; [2015]
    Keywords : 3D printer; desktop 3d printer; Social media; B2B; decision making; need recognition; information search; consumer behaviour; B2B marketing;

    Abstract : This study examines what significance social media (Facebook, LinkedIn, Twitter and Instagram) may have in regard to clients need recognition and information search, in B2B investment decision making of desktop 3D printers. The study was made on 121 respondents from the 3D printer reseller company 3DVerkstan’s customer base. READ MORE