Essays about: "roles of marketing in the society"

Showing result 1 - 5 of 16 essays containing the words roles of marketing in the society.

  1. 1. The impacts of agricultural cooperatives in Tanzanian farmers` livelihoods : The Case of Tobacco Agricultural Cooperative in the Tabora Region

    University essay from SLU/Dept. of Economics

    Author : Joshua Ndelanguswa Kiungai; [2022]
    Keywords : Tobacco production; Transaction cost; Marketing; Cooperative challenges; Cooperative roles;

    Abstract : Agricultural cooperatives aim to have controlled effort for agricultural products and find market to sell those products at a reasonable price. Farmers’ products are sold at a better price leading to a higher income which improve farmers’ livelihood. READ MORE

  3. 2. Gender performance in livestream shopping - An empirical study of the most popular male host for beauty product in China

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Zhaoze Wang; Xiaorui Hu; [2021]
    Keywords : marketing; consumer; livestream shopping; gender performance;

    Abstract : This thesis explores how a successful male beauty host and his viewers perform gender roles in the Chinese livestream shopping. Although a vast scope of research has approached different gender-related topics in marketing and consumer research, livestream shopping has remained unexplored. READ MORE

  4. 3. Social enterprise and stakeholder relationships in Vietnam’s social innovation

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Ha Thuy Do; [2020]
    Keywords : social innovation; social enterprise; stakeholder relationships; social objective; value creation; empowerment; society; community.; Business and Economics; Social Sciences;

    Abstract : This thesis aims to investigate the role of social enterprise in coordinating stakeholder relationships to develop social innovation through the lens of stakeholder theory and its conceptual framework in sustainability management. Social enterprises are believed to feature the ability to establish and manage collaboration between stakeholders in the entrepreneurial process, therefore they are seen as the driving force in the success of social innovation. READ MORE

  5. 4. What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anjali Acharya; Lycke Ristimäki; [2019]
    Keywords : femvertising; consumer opinion; fashion advertising; social effects; feminism; gender role;

    Abstract : Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. READ MORE

  6. 5. What is cool and who is in? : Finnish marketing communication practitioners on brandand clothing-related bullying among children, social responsibility and prevention activities

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Essi Oksanen; [2019]
    Keywords : branding; clothing; children; socialisation; bullying; social responsibility; marketing communications;

    Abstract : Background: In consumer culture, marketing communications is recognised as a communication system that shapes and provides resources for our understandings of the world. Arguably, those accounts channel and reproduce only dominant ideologies, which contributes to that understanding being narrow, by stigmatising those idiosyncrasies that exist beyond generally accepted norms of consumption. READ MORE