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Showing result 1 - 5 of 17 essays matching the above criteria.

  1. 1. Understanding Sales Performance Using Natural Language Processing - An experimental study evaluating rule-based algorithms in a B2B setting

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Angelica Smedberg; [2023]
    Keywords : NLP; Sentiment Analysis; Ruled-based algorithms; TextBlob; VADER; Naïve Bayes; Machine Learning;

    Abstract : Natural Language Processing (NLP) is a branch in data science that marries artificial intelligence with linguistics. Essentially, it tries to program computers to understand human language, both spoken and written. Over the past decade, researchers have applied novel algorithms to gain a better understanding of human sentiment. READ MORE

  3. 2. Social Media When Searching for New Customers : A Description of Prospecting Activities on Social Media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Robin Vipp Oskarsson; Alexander Dimakis; [2020]
    Keywords : B2B; Prospecting; Personal selling; Social media; Identifying; Qualifying; Due diligence newsfeed; Digital footprints;

    Abstract : Purpose - The purpose of this study is to identify and describe how B2B salespeople utilize social media when prospecting for new customers based on a sequential sales process.Design/methodology/approach - The study employs an interpretive approach as it attempts to convey a phenomenon through the eyes of the participants. READ MORE

  4. 3. What about women’s representation? : a case study of Bolivian horticulture markets in Buenos Aires, Argentina, and the political representation of Bolivian women

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Anna Ioannou; [2019]
    Keywords : migration; women’s leadership; horticulture markets; Bolivia; Argentina;

    Abstract : This master thesis explores the organization and representation of Bolivian communities in Argentina, as well as the social and political role of Bolivian women. Empirical evidence from a case study of Bolivian communities in two Bolivian horticulture markets outside Buenos Aires, Argentina, reveal how Bolivian women, even though responsible for the main tasks within the markets, are underrepresented in the markets’ political sphere. READ MORE

  5. 4. Identifying antecedents of cross-selling performance : A qualitative approach in the professional services industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Simon Knudsen; [2018]
    Keywords : Cross-selling performance; AMO framework; industrial marketing; Cross-selling; korsförsäljning; AMO-ramverk; industriell marknadsföring;

    Abstract : Cross-selling is the practice of selling products or services that do not replace already purchased products or services to existing customers. In industries characterized by complex products, long lead times and intricate relations between customer and company, the determinants of a company's cross-selling performance are different than those present in other industries. READ MORE

  6. 5. Automated accounting in accounting firms : A qualitative study on impacts and attitudes

    University essay from Umeå universitet/Företagsekonomi

    Author : Erik Törnqvist; Linn Forss; [2018]
    Keywords : Automated accounting; automation; accounting; accounting firm; accounting consultant; attitude;

    Abstract : The technology development within the accounting field has grown tremendously during the last years and generated great impacts to the accounting firms and led to an enormous change in how accounting consultants conducting their daily tasks. The continuous development has now entered a new phase, where automation of accounting processes is now perceived as the current major trend and it will affect the profession even more. READ MORE