Essays about: "share purchasing"

Showing result 1 - 5 of 64 essays containing the words share purchasing.

  1. 1. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations

    University essay from

    Author : Clara Dahlgren; Leon Enshagen; [2023]
    Keywords : TikTok; eWOM; Consumer Purchase Behaviour; Algorithmic Virality; Social Media;

    Abstract : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. READ MORE

  3. 2. The Role of Transport Purchasing Companies in the Reduction of Freight Transport Emissions : The Opportunities and Barriers of Environmentally Friendly Freight Transport

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Alva Lundgren; Ellen Haavikko; [2023]
    Keywords : Freight transport; green logistics; environmentally friendly logistics; sustainable freight transport; voluntary environmental targets; corporate carbon strategies; transport purchasing companies; PESTEL-analysis; Godstransporter; grön logistik; miljövänlig logistik; hållbara godstransporter; frivilliga miljömål; företags koldioxidstrategier; transportinköpande företag; PESTEL-analys;

    Abstract : The freight transport industry accounts for a large and, moreover, an increasing share of the global greenhouse gas emissions. Despite this, previous studies point to the fact that freight transport purchasing companies (TPCs) do not take sufficient action to reduce emissions from the freight transports they buy. READ MORE

  4. 3. Barriers to achieving the full intended residential value : The case of a large main contractor in Sweden

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Fatme El-Saghir; Ella Espling; [2023]
    Keywords : Residential value; project management; decision making; complex projects; construction industry; Kundvärde för boende; projektledning; beslutsfattande; byggindustrin; komplexa projekt; bostadsrätter.;

    Abstract : Residential construction projects are complex. New trends such as globalization,urbanization, and sustainability put even more pressure on the capital intense andalready low marginal industry. In Sweden, the market is competitive. There are many large residential contractors active today. READ MORE

  5. 4. The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Valeria de Leon; Miranda Ånäs; [2023]
    Keywords : Customer journey; Social commerce; Brand publics; TikTok; Customer experience; Customer engagement; Netnography; Business and Economics;

    Abstract : Purpose: The purpose of this study was to investigate how a new touchpoint has emerged due to the customers or potential customers sharing their customer journeys on social media through user-generated content. Methodology: This paper takes a qualitative approach where netnography research has been conducted to collect data on the social media platform TikTok. READ MORE

  6. 5. Soft Values are Game Changers for Manufacturing Companies : Identifying, Creating and Capturing Consumer Values

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Alexander Dawidson; Hillevi Arkel; [2023]
    Keywords : Value Creation; Value Capture; Soft Values; Management; Manufacturing; Value Identification;

    Abstract : Business strategies for competitive succession have been captivating the attention of scientists and entrepreneurs from all over the world. As more competitive circumstances are reached within a market, the value perspective expressed by consumers becomes increasingly relevant. READ MORE