Essays about: "significance of e-commerce for business"

Showing result 6 - 10 of 10 essays containing the words significance of e-commerce for business.

1. 6. Conversion Rate Optimization of E-Commerce using Web Analytics and Human-computer Interaction Principles : An in-depth Quantitative Approach to Optimization of Conversion Rates

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Utsav Kaushik; Antonio Grondowski; [2017]
   Keywords : Conversion rate optimization; A B testing; E-commerce; Quantitative Research; Interaction Design; Human-computer interaction; HCI; Web Design; Statistical Inference; Web Analytics.; Konverteringsoptimering; A B-testning; e-handel; kvantitativ studie; interaktionsdesign; människa-datorinteraktion; MDI; webbdesign; statistisk inferens; webbanalys;

   Abstract : For an e-commerce business to grow, there are many ways one could try to improve the business in order to gain greater reach and increase sales. One of the main goals of such businesses is to convert as many visitors as possible into customers. READ MORE

3. 7. Usability on e-commerce sites for increased sales : How to get the wheel spinning

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Alexandra Lulek; [2015]
   Keywords : E-commerce; usability; sales; interaction design; information design; graphic design; usability parameters;

   Abstract : Commerce through Internet gets more usual and has become a part of everyday activities and the users get more experienced. Today e-commerce is not only used to go through with pur-chases online, it is also about decision making before going to a physical store to purchase the product. READ MORE

4. 8. What factors influence a consumer's intention to use a mobile device in the grocery shopping process?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Marco Fröhlke; Liv Pettersson; [2015]
   Keywords : TAM; Sweden; Grocery Retailing; Technology Acceptance Model; m-commerce adoption; m-commerce; m-shopping; Business and Economics;

   Abstract : The worldwide exponential increase in smartphone penetration has changed the way in which many consumers shop, as their personal device is more frequently used as a shopping tool. Retailers now have to consider the integration of this technology in their omnichannel strategy. READ MORE

5. 9. Marketing in e-Commerce through the Implementation of the Service Perspective : A Case Study of the Start-Up Firm - EarnBidWin.com

   University essay from IHH, Företagsekonomi

   Author : Nima Beik; Kim Bergqvist; Jihane Karam; [2012]
   Keywords : e-Commerce; reverse auctions; marketing; service perspective;

   Abstract : This Thesis will begin by highlighting the significance of social media networks and e-Commerce in today’s business environment. The purpose of this paper is to develop an external marketing strategy that can be employed by start-up firms operating in the e-Commerce of reverse auction sites. READ MORE

6. 10. What drives e-business trends? : With a focus on customer oriented trends and service digitization

   University essay from IHH, Informatik

   Author : Anton Lindholm Johnsson; [2008]
   Keywords : E-business; trends; trend drivers; service digitization; customer oriented trends;

   Abstract : In this thesis I am going to investigate the trends within e-business, what it is that drive these trends and why these drivers are of such importance. I chose this subject since I have found it very interesting and useful in my career because of the importance it embraces in today’s business world. READ MORE