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Showing result 1 - 5 of 12 essays matching the above criteria.

  1. 1. Net Present Value of Investments in Data Warehousing and Differences Across Firm Sizes

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Ferdinand Netsch; [2023]
    Keywords : Net Present Value; NPV; Data Warehouse; Corporate Finance; SME;

    Abstract : The continuous advent of data management technologies has enabled small and medium-sized enterprises (SME)s like Transalb Kühl- und Express-GmbH, a small German trucking company, to explore the strategic and financial benefits of data warehousing. This case study evaluates the data warehouse investment at Transalb by employing a Net Present Value (NPV) analysis to determine its financial viability. READ MORE

  3. 2. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Luyao Wang; Jonas Lundquist; [2022]
    Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE

  4. 3. Effects of outsourcing transactional processes : A multiple cases study of Swedish SMEs on risks found within the internal control

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Emelie Larsson; Johan Groening; [2018]
    Keywords : Outsourcing transactional processes; internal control; COSO-framework; risks; SME;

    Abstract : BackgroundToday’s competitive market forces companies to focus on their core processes. As a result, the number of outsourcing arrangements has grown and especially transactional processes outsourcing, which is clearly evident in Sweden. READ MORE

  5. 4. Innovation through co-creation : Strategies to manage the Challenges of Co-Creation

    University essay from Umeå universitet/Företagsekonomi

    Author : Darein Wadeisa; Abubakar Sada; [2015]
    Keywords : Co-creation; mass customization; designs innovation; co-creation challenges – Consumer participation; consumer-generated content – online innovation communities– collaborative innovation – value co-creation.;

    Abstract : Co-creation has become an important source of competitive advantage for many businesses in the modern world. Therefore, managing co-creation has become an important topic among practitioners and researchers, but there has been little research done on addressing and managing the challenges faced by co-creating companies. READ MORE

  6. 5. The Influence Of Outsourcing Production On Performance Objectives In A Manufacturing SME Context

    University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion

    Author : Luca Modolo; Julia Sabrina Peter; [2015]
    Keywords : Outsourcing; performance objectives; manufacturing; SME; operations; production; strategy;

    Abstract : The increasing globalisation leads to tougher competition caused by various options that come along such as outsourcing production to Asia. The success of a company depends on its ability to stay competitive compared to other companies. Outsourcing production to Asia includes high amount of planning to have an equal set-up level as in Sweden. READ MORE