Essays about: "sme strategy"

Showing result 6 - 10 of 165 essays containing the words sme strategy.

  1. 6. Small but Mighty: A qualitative study investigating characteristics of SMEs in their utilisation of ICT for sustainability

    University essay from Lunds universitet/Institutionen för informatik

    Author : Hilma Svalander; Måns Larsén; [2023]
    Keywords : ICT; SME; Sustainability; ICT for Sustainability; Utilisation; Agility; Risk Behaviour and Risk Management; Investments and Resources; Business and Economics;

    Abstract : This master's thesis seeks to address the problems associated with the utilisation of sustainable Information Communication Technologies (ICT) by small and medium-sized enterprises (SMEs), due to various barriers such as cost, limited resources, and lack of awareness. The research question seeks to examine the internal factors and characteristics of SMEs that influence their utilisation of ICT for sustainability. READ MORE

  3. 7. A case study on the foreign expansion of an SME

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Eddy Nganji; Thomas Speed; [2023]
    Keywords : ;

    Abstract : This thesis is a case study where the authors investigate how SMEs can enter new markets, but especially the Chilean market. In this study, we got to share information from a company that has succeeded in establishing itslef in Chile and other parts of the world. READ MORE

  4. 8. Developing a closed-loop supply chain to eliminate Single Use Plastic products : Implementing Circular Economy practices driven by EU commission directives

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Elsa Ottosson; Rania Oweini; [2023]
    Keywords : Circular Economy; Circular Business Models; Closed Loop Supply Chain; Single Use Plastic; EU-directive; Small and medium sized enterprise; Post Consumer Plastic Waste;

    Abstract : Single use plastic products (SUPs) are a primary cause of plastic pollution causing significant environmental harm. These products have little to no value after use and are challenging to recycle cost efficiently. READ MORE

  5. 9. Flourish or perish in a turbulent environment : A qualitative study from the perspective of environmentally sustainable SMEs.

    University essay from Umeå universitet/Företagsekonomi

    Author : Douglas Drake; Simon Berling; [2023]
    Keywords : VUCA; Strategy; Environmental Sustainability; SME; Dynamic Capabilities; Corporate Social Responsibility Triple Bottom Line.;

    Abstract : Since the beginning of the 2020’s the world has drastically changed and forced organisations to re-adapt, adjust and reconfigure their business in order to survive. The Covid-19 pandemic rewrote the map of conducting business, as well as the war in Ukraine was a catalyst for inflation, and thereafter rising interest rates. READ MORE

  6. 10. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Lina Lennartsson; [2023]
    Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

    Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE