Essays about: "sme strategy"

Showing result 11 - 15 of 165 essays containing the words sme strategy.

  1. 11. Demystifying Dynamic Capabilities - Exploring development & evolution of Dynamic Capabilities for Digital Transformation in a Multinational SME

    University essay from Göteborgs universitet/Graduate School

    Author : Swati Malhotra; [2022-07-05]
    Keywords : Dynamic Capabilities; Digital Transformation; SME; multinational; Business model;

    Abstract : The business environment is changing at a fast pace. One of the important ways in which the firms respond to these challenges is by employing digital technologies to create new value for their customers. However, despite the motivation and efforts by the firms to digitally transform the companies fail in their efforts. READ MORE

  3. 12. The Strategic Work of SMEs: A ‘Strategy as Practice’ Study

    University essay from Göteborgs universitet/Graduate School

    Author : Adnan Saltagic; Andre Almqvist; [2022-06-21]
    Keywords : Strategic Tools; Strategy; Strategic Planning; Practice; Practitioners; Praxis; Meetings; Workshops; Individual Research; SME; Risk Management; Scenario Planning;

    Abstract : Previous research regarding the strategic work of SMEs is scarce and the research that does exist explains that SMEs do not spend much time on strategic planning. As such, our mission has been to investigate and examine more closely on how SMEs work with strategy and why. READ MORE

  4. 13. Challenges of Power Dominance in the GMRR: The Perspective of Pakistan’s Small Garment Manufacturers

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Rufus Yaw Gyamfi; Sharmin Jahan; Bernard Nguatem; Fungai Vhondo; [2022]
    Keywords : Garment Manufacturer and Retailer Relationship GMRR ; Power Dominance; Manufacturing; Manufacturer; Supplier; Retailer; Customer; Pakistan; Garments Industry; Garments Manufacturer; Garments Retailer; Garments Suppliers; SME; Interorganizational Relationship IOR ; Buyer-Supplier Relationship; Boundary Systems;

    Abstract : Purpose: The purpose of the study is to identify the challenges that small garments manufacturers in Pakistan face in an IOR with large retailers regarding power dominance. The paper also seeks to examine how those garment manufacturers can use the Boundary Control Systems as a strategic response to power dominance. READ MORE

  5. 14. Business Ecosystem as a Strategy for Internationalization and Growth of S.M.E.s : A case study of S.M.E.s in Lagos, Nigeria.

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Olanrewaju Ibrahim Oladele; [2022]
    Keywords : Business Ecosystem; Networking; Co-opetition; Internationalization; SME;

    Abstract : The constant change in today's business environment has brought about the need for S.M.E.s to contend with more dynamic, complicated, and global business environments, making it hard to maintain competitiveness. READ MORE

  6. 15. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Luyao Wang; Jonas Lundquist; [2022]
    Keywords : Branding; B2B branding; marketing; digital marketing; B2B marketing; SMEs; SMEs branding; SMEs digital marketing; digital marketing funnel; digital marketing channels; B2B channels; SMEs channels; manufacturers; marketing and consulting agency;

    Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE