Essays about: "social media for business"
Showing result 6 - 10 of 385 essays containing the words social media for business.
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6. The Bouquet of Wine Consumption Drivers
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE
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7. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE
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8. Antecedents of Cognitive Frames in Corporate Sustainability : An Exploration from the Start-up Perspective
University essay fromAbstract : Background: Sustainability issues have become increasingly relevant for businesses worldwide. Especially corporate sustainability as a comprehensive approach integrating the competing demands of social, environmental, and economic dimensions on a business creates ambiguous situations for decision-makers. READ MORE
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9. Exploring the Link Between Identity and Analogue Cameras
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This research aims to explore how identity is shaped through the consumption of film cameras. Identity can be formed in numerous ways, through norms and values, social relationships, and much more. In the digital era, there is a lot of pressure on creating and maintaining identity quickly, as social media speeds up identity building practices. READ MORE
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10. Using Social Media and Personality Predictions to Anticipate Startup Success
University essay from Lunds universitet/Matematisk statistikAbstract : This thesis explores the potential of integrating predicted founder personalities, based on the Big 5 Personality Framework, into Machine Learning (ML) models to enhance the accuracy of early-stage startup success predictions. Leveraging Natural Language Processing (NLP) techniques, we extracted personality insights from founders' tweets, focusing on US startups funded between 2013 and 2015. READ MORE