Essays about: "social media for business"
Showing result 21 - 25 of 385 essays containing the words social media for business.
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21. The TikTok effect: How TikTok is shaping the way we consume music
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE
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22. How does algorithmic literacy challenge the utilisation of TikTok for global marketers, taking into account ethical concerns?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: To investigate the role of algorithmic literacy in the case of TikTok, and how its strategic performance, including the challenges and associated ethical issues, affects global marketers. Methodology: Adapting a social constructivist approach, twelve qualitative semi-structured interviews with global marketers allowed us to gather deeper insights Theoretical perspective: In order to fulfill the above objective, the study looks at literature streams in social media algorithms and algorithmic literacy, as well as adopts scholarship in marketing ethics and socio-psychological concepts concerning consumer behaviour and decision making processes. READ MORE
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23. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE
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24. Convicted marketing content containing sexual depiction : An empirical study of social media platforms after a scandal's occurrence
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Title: Marketing content containing sexual depiction.- An empirical study of social media platforms after a scandal's occurrence. READ MORE
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25. Harnessing AI for Suicidal Ideation Detection: Thoroughly Evaluating and Fine-Tuning Transformer Models to Identify Suicidal Ideation in Social Media Posts
University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionenAbstract : This thesis explored the application of pre-trained transformer models in detecting suicidal ideation in social media posts. We leveraged social media data from platforms like Reddit and Twitter and applied a robust hyperparameter random search strategy to fine-tune and evaluate existing transformer models. READ MORE