Essays about: "social network brand"

Showing result 46 - 50 of 55 essays containing the words social network brand.

  1. 46. Communicating in unfamiliar territories – A qualitative study of developing a sustainable online communication strategy for UD Trucks in Asia

    University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikation

    Author : Andreas Rosén; [2011-09-15]
    Keywords : Integrated market communication IMC ; B2B communication in Asia; social network sites SNS ;

    Abstract : Title: Communicating in unfamiliar territories – A qualitative study of developing a sustainable online communication strategy for UD Trucks in Asia Author: Andreas Rosén 840301-5558 Semester: Spring 2011 Tutor: Annika Bergström Number of pages: 77 (six appendixes) Purpose: The purpose of this study is to create a sustainable online communication strategy Methodology: The methodology used in this thesis is qualitative and quantitative. Key findings: In this thesis I have presented a suggestion how a Japanese truck brand should work online. READ MORE

  3. 47. Place based and place bound realities: How a Chinese firm embeds in Tanzania

    University essay from Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Tanny Men; [2011]
    Keywords : Sino-Tanzanian cooperation; Chinese investment; Foreign Direct Investment FDI ; Embeddedness; Global Production Network; Chinese culture; Cross-cultural management; Labour relations; Social Sciences;

    Abstract : The paper aims to contribute to understanding the implications of the Chinese firm within embeddedness concepts of the global production network (GPN) framework. The study demonstrates the need to fill a gap in the knowledge about Chinese investment in Africa by specifically focusing on intra-firm work dynamics and the cultural and relational constructs within the Chinese firms operating in Tanzania. READ MORE

  4. 48. Best Practices in Web 2.0 Climate : Competitive Advantage Through Social Networking Tools

    University essay from IHH, Informatik

    Author : Fredrik Larsson; Oskar Christensson; Carlos Ibarra; [2011]
    Keywords : Social Network; Web 2.0; Competitive Advantage; SNS;

    Abstract : The usage of social media such as YouTube, Twitter and Facebook has expanded drastically. Today almost every organization has a Facebook page and a Twitter account that complements their webpage and their physical stores. READ MORE

  5. 49. Entreprenörskap på landsbygden : 6 små livsmedelsförädlande företag i Mälardalen

    University essay from SLU/Dept. of Economics

    Author : Lisa Fagerson; Emilia Skogh; [2011]
    Keywords : småskalig livsmedelsproduktion; framgångsfaktorer; entreprenörskap; nätverk; varumärke;

    Abstract : For a long time, economic activity has decreased and shows a downward trend in the food sector. To break this requires efforts to strengthen corporate position with the ability to meet market challenges. READ MORE

  6. 50. Reference Customers : an Important Step towards Successful Business

    University essay from Avdelningen för ekonomi

    Author : Anders Nygren; [2011]
    Keywords : Reference Customer; Networks; Social Capital; Brand Name; Business Development; Start-up;

    Abstract : Aim: The first customer is important because that it’s in many cases the only objective evidence that your product or service works in real life and that someone is willing to pay for it. The first customer is your first reference.   The aim of this study is to: Investigate how 7 start-up companies in the ICT-business developed reference. READ MORE