Essays about: "social network brand"

Showing result 41 - 45 of 55 essays containing the words social network brand.

  1. 41. Conducting the Personal Brand : Sociological investigations on brand and identity for one-person enterprisers at social networks sites

    University essay from Sociologiska institutionen

    Author : Jonas Bååth; [2012]
    Keywords : social media; social network sites; sociology; entrepreneurship; Goffman; Castells; identity; brand; ethnographic methods.;

    Abstract : The object of this master’s dissertation has been to investigate one-person enterprisers’ (OPE) experiences of conducting both personal identity and brand at social network sites (SNS). The purposes of this research have been to elaborate on sociological theories of brand and identity in a network society context and to present hypotheses on how SNS can be developed to empower all OPEs. READ MORE

  3. 42. How to brand oneself online : A case study about 10 top musicians on Facebook

    University essay from Avdelningen för ekonomi

    Author : Nana Wei; Xueying Yi; [2012]
    Keywords : personal branding; Facebook; Musician Stars; SNS social network service ; online;

    Abstract : personal branding, Facebook, Musician Stars, SNS (social network service), online .... READ MORE

  4. 43. Going Viral - The Role of Brand-Incongruent Communication, Sender and Brand Connection in the spreading of communication on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alexandra Drissner; Sofia Kjellström; [2012]
    Keywords : Viral Marketing; Social Media; Brand-Incongruent Communication; Sender; Brand Connection;

    Abstract : Social media is increasingly used for marketing activities and marketers are counting on consumers to spread their communication online. However, research in terms of what makes a campaign a viral success is limited. READ MORE

  5. 44. Collaborating for Corporate Social Responsibility : the case of conflict minerals in global supply chains

    University essay from SLU/Dept. of Economics

    Author : Peppi-Emilia Airike; [2012]
    Keywords : Collaboration; Corporate Social Responsibility; MNC; multi-stakeholder; responsible sourcing;

    Abstract : Corporate Social Responsibility (CSR) refers to adjusting corporate goals so that they are not only based on maximizing corporate profits, but include ethical standards on socially desirable behavior (Boatright, 2008). Even though many companies have integrated CSR into their business operations, there are still many issues that are difficult to tackle. READ MORE

  6. 45. Perceived risks as adoption barriers of Facebook commerce : Exploring Facebook users’ perceptions

    University essay from Internationella Handelshögskolan

    Author : Carlos Valles; Antoniya Petrova; [2012]
    Keywords : Adoption barriers; attitudes; brand extension; consumer behavior; Facebook commerce; f-commerce; perceived risks; perceptions; ZMET;

    Abstract : Purpose: The purpose of this thesis is to explore and analyze perceptions and attitudes of Facebook users as consumers and merchants; investigate which perceived risks, if any, function as adoption barriers of f-commerce. Methodology: The study adopts a mixed method approach. READ MORE