Essays about: "social network brand"
Showing result 31 - 35 of 55 essays containing the words social network brand.
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31. Keeping up to date : Incorporating social network sites and employer branding in recruitment processes
University essay from Umeå universitet/FöretagsekonomiAbstract : The use of social network sites (SNSs), such as Facebook and LinkedIn, by both organizations and the Swedish population is increasing. Previous publications in this research field lack empirical reinforcement and the empirical research that has been published often suggest a connection between recruitment via SNSs and employer branding. READ MORE
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32. Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media
University essay from Akademin för textil, teknik och ekonomiAbstract : This study aims to describe and analyse consumer behaviour in social media toward fashion brands. Specifically, it is analysed consumers’ motivations to follow fashion brands on social media, activities developed on social platforms concerning to fashion brands and level of engagement regarding fashion brands on social media. .. READ MORE
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33. Digital Marketing Strategy : Social media and its contribution to competitiveness
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose The purpose of this study is to explore how the use of social media can contribute to a firm‟s competitive position and identify the key factors that lead to a successful use of social media. Research 1. How can social media within digital marketing strategy contribute to Swedish SME‟s ability to compete? 2. READ MORE
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34. How Do Entrepreneurs Utilize and Develop. A gender perspective in the textile region of Borås
University essay from Göteborgs universitet/Graduate SchoolAbstract : Purpose: The purpose of this research is to contribute with knowledge for understanding how entrepreneurs develop and utilize professional networks including an analysis of how they exploit experiences obtained during the pre-history of their ventures in textiles in Borås. This research will not only gather knowledge and understanding about how a network in general are developed and utilized but also about differences between male and female entrepreneurs in a textile cluster. READ MORE
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35. The Commercial Chameleons on Social Network Sites - How native advertising affects ad and brand attitude among social network site users
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : With the increased volume of commercial content online most social network sites have adopted so-called "native" advertising on their websites to convey marketing messages more subtly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its effects on ad attitude and brand attitude among social network site users. READ MORE
