Essays about: "social network brand"
Showing result 36 - 40 of 55 essays containing the words social network brand.
-
36. Employer attractiveness of the Swedish Armed Forces : A quantitative study of gender differences and the effects of employer brand attributes and social media in the government authority sector
University essay from Umeå universitet/FöretagsekonomiAbstract : The main purpose of this degree project has been to examine the effects of employer brand attributes and activities on social media to the employer attractiveness of the Swedish Armed Forces. We aimed to make theoretical contributions to the fields of employer branding and social media marketing, and test a unique conceptual model for the government authority. READ MORE
-
37. SOCIAL CURRENCY - Consumer Response to Friendly Fire
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Social Currency has in this thesis, as in marketing practice, been defined as a marketing communication strategy in which a company accepts brand advocacy in social media as payment for their offering, contingent on the consumer meeting the requirements set by the company on the minimum size of the consumer's network. The exchange that is implied by the trade term social currency, theoretically falls under the definition of what is advertising and can be broken down to a barter exchange of a good of tangible value for brand advocacy in a well-connected consumer's network, where the consumer is paying for a good using online friendship - or more specifically online reach - as 'currency'. READ MORE
-
38. How does it make you feel?
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The rise of Social Network Sites (SNS) has had a huge impact on the field of public relations in that brands must now consider online branding as part of their strategy. This is a growing area of interest in both academia and practice as we strive to learn more about how to use the new platforms most effectively. READ MORE
-
39. To be or not to be
University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologiAbstract : Communication can be seen as the core of an organization. It is through the communication that meaning and identity is created. This implies that communication is of great importance both for the external and internal view of an organization (Falkheimer&Heide 2007:15). READ MORE
-
40. The Reasons Behind Corporate Philanthropy (CP). Creating Brand Value by CP. : A multiple case study from Sweden and Finland
University essay from Umeå universitet/FöretagsekonomiAbstract : Everyday Corporate Social Responsibility (CSR) plays a bigger role in companies’ work. People become more aware of how different organizations take care of their network. Certain consumer groups have expectations from companies’ CSR work, and they are willing to pay more for the brands of these firms compared to others. READ MORE
