Essays about: "social theory of consumer"

Showing result 1 - 5 of 337 essays containing the words social theory of consumer.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

3. 2. Mobile Device Industry in China : A study on Chinese mobile device industry from an ecosystem point of view

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Lundao Gao; Yinfei Zhang; [2024]
   Keywords : ;

   Abstract : Under the global trend of digital transformation development, Chinese mobile device industry has rapid expansion and yield significant economic benefits and social impacts both domestically and internationally. This growth is driven by the advancement of 5G technology, which has revolutionized various aspects of the industry, including manufacturing, products, and consumer demand. READ MORE

4. 3. Adapting to Change: How COVID-19 Shaped Online Consumer Behavior A comparative study between the United Kingdom and Sweden aimed at analysing consumption variations in online shopping and online gambling.

   University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Author : Mimmi Bergström; Tuba Tezcan; [2023-07-21]
   Keywords : COVID-19; Restrictions; Online gambling; Online shopping; Consumption behaviour; Consumer theory; Substitution effect; Income effect; Relative price; OLS-regression;

   Abstract : The purpose of this study is to investigate the impact of the COVID-19 pandemic on online shopping and online gambling, as well as the differences between Sweden and the United Kingdom. Both social isolation and online consumption habits have been significantly impacted by the pandemic. READ MORE

5. 4. Football Clubs’ Supporters and Human Rights - A Social Identity and Consumer Culture Perspective

   University essay from Göteborgs universitet/Graduate School

   Author : Henrik Ericsson; Eric Nilsson; [2023-07-03]
   Keywords : Supportership; Human Rights; Social Identity Theory; Consumer Culture Theory; qualitative methodology;

   Abstract : Following football and attending games is a popular practice in the world and in Sweden. Accordingly, a lot of people establish an identity with their supportership to a club which indicates the importance of football clubs in these people's lives. READ MORE

6. 5. The Devil Wears (New) Prada

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hanna Björkman; Elsa Spenninge; [2023]
   Keywords : identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

   Abstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE