Essays about: "some title on survey research"

Showing result 11 - 15 of 19 essays containing the words some title on survey research.

  1. 11. Why Pay When You Can Get It For Free? A quantitative study of the competition on the web-based music market in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erika Fredriksson; Louise Klintner; Evelina Wennerberg; [2014]
    Keywords : Strategic Management; Web-based music services; Buyer switching costs; Sampling; Willingness to pay; Versioning; Bundling; Consumer surplus; Network effects; Business and Economics;

    Abstract : SVENSK SAMMANFATTNING Titel: Why Pay When You Can Get It For Free? A quantitative study of the web-based music industry Seminariedatum: 4 juni 2014 Kurs: FEKH19 Kandidatkurs i Strategic Management, 15 Hp Författare: Erika Fredriksson, Louise Klintner, Evelina Wennerberg Handledare: Christine Blomquist Nyckelord: Web-based music services, Buyer switching costs, Sampling, Willingness to pay, Versioning, Bundling, Consumer surplus, Network effects Syfte: Syftet med denna studie är att undersöka konkurrensen på den webbaserade musikmarknaden i Sverige. Metod: Undersökningen består av en kvantitativ studie baserad på empirisk data som vi samlat in via enkäter online. READ MORE

  3. 12. Customer Perceived Value of Credit Card Rewards : A study on Canadian Consumers

    University essay from Akademin för utbildning och ekonomi

    Author : Lisa Smedley; [2013]
    Keywords : Rewards programs; credit cards; customer loyalty; perceived customer value; timing of reward; type of reward; dimension of benefit; utilitarian; hedonic; symbolic;

    Abstract : Abstract Title: Customer Perceived Value of Credit Card Rewards - A study on Canadian Consumers Level: Final assignment for Bachelor’s Degree in Business Administration Author: Lisa Smedley Supervisor: Jonas Kågström Date: 2013 - January Aim: The aim of this study is to investigate what influences Customer Perceived Value; where Canadian consumers’ preferences lie in terms of rewards in the Canadian credit card industry. Method: After researching previous studies and determining what constructs have been utilized prior on similar research topics, I implement a quantitative, and to some extend iterative, research approach. READ MORE

  4. 13. Consumer's behavior and trust in E-commerce

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Rachel AMIMEUR; Caterina NOCERAS MULET; [2012]
    Keywords : Marketing consumer behavior e-commerce;

    Abstract : Title: Consumer’s behavior and trust in E-commerce. Authors: AMIMEUR Rachel and NOCERAS MULET Caterina Supervisor: LJUNGQUIST Urban Level: Bachelor Thesis in Business and Administration, Marketing Key words: E-commerce, consumer’s behavior, buying behavior, Trust, pure players… Purpose: The purpose is to explore how people working in E-commerce can encourage customers purchase decision on internet by improving customer trust during the purchase. READ MORE

  5. 14. THE CHANGES ON THE SPANISH CONSUMER BEHAVIOUR AFTER THE FINACIAL CRISIS 2007 : Applied towards a switch to store branded products

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Adrián Cánovas; Iranzu Ibañez; [2012]
    Keywords : Consumers behaviour; financial crisis; leader brands; store brands; Spain; Spanish retailers;

    Abstract : Title: The changes on the Spanish consumer behaviour after the financial crisis 2007. Applied towards a switch to store branded products. READ MORE

  6. 15. Implementation of Green Marketing Strategy in China : A Study of the Green Food Industry

    University essay from Avdelningen för ekonomi

    Author : Haofu Fan; Lin Zeng; [2011]
    Keywords : Green food; Green marketing; Green marketing mix; Consumer behavior; Green consumer;

    Abstract : Title: Implementation of Green Marketing Strategy inChina - A Study of the Green Food Industry Research Aim: Our research aim is to explore factors which influence Chinese consumers’ behavior, analyze marketing strategies of company we interviewed according to four Ps of conventional marketing mix, and finally put forward our own opinions about how green food companies use four Ps of conventional marketing mix to implement green marketing strategy in green food industry in China. Methodology: This thesis studies green marketing of green food industry inChina from two aspects, consumers and company we interviewed by conducting a mixed methods research. READ MORE