Essays about: "store communication"

Showing result 31 - 35 of 155 essays containing the words store communication.

1. 31. The rise of store personnel : an exploratory study on how to utilize the grocery retail store personnel in the marketing of sustainable products toward consumers

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Bendik Borgström; Felix Knese; [2020]
   Keywords : Grocery retail store; store personnel; organizational identification; CSR ambassadorship; sustainable purchase behaviour; CSR training; organizational CSR communication; customers’ CSR knowledge;

   Abstract : Globalization has influenced the grocery retail industry and the most impactful changes are the preferences and habits of consumers. The increased consumption of consumers is one of the habits that have created a demand for sustainable products. The sustainable products can be marketed towards consumers by the frontline employees. READ MORE

3. 32. In-store applications - expectations, experiences and resulting gaps

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Inesa Stockunaite; Yannick Lindqvist; [2020]
   Keywords : In-store applications; customer experience; customer expectations; omnichannel; Business and Economics;

   Abstract : The purpose of the thesis is to explore customer expectations and experiences towards in-store applications and compare those in order to see if there are any gaps. The study is based on qualitative methodology and abductive research approach, enhancing the in-depth understanding of the phenomenon of the in-store applications. READ MORE

4. 33. Sustainability communication in clothing stores : exploring the interplay between attitudes, behaviour and the context of in-store apparel shopping

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Larisa Vlasenko; [2020]
   Keywords : sustainability communication; apparel shopping; context; attitude-behaviour gap; goal-framing theory; consumption;

   Abstract : It is acknowledged nowadays that people’s attitudes cannot serve as valid predictors of their behaviour since our growing environmental awareness and concern do not appear to be translated into more conscious consumer behaviour. It is argued that one of the reasons for this discrepancy may be that human behaviour is not determined by motivations alone and the context in which it is performed may substantially affect it. READ MORE

5. 34. Gallery of Heartbeats : soma design for increasing bodily awareness and social sharing of the heart rate through sensory stimuli

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Eva Maria Veitmaa; [2020]
   Keywords : Biofeedback; digital mindfulness; mixed reality; multisensory experience; soma design; Biofeedback; digital mindfulness; delad verklighet; multisensorisk upplevelse; soma-design;

   Abstract : Elevated heart rate is considered to be an indicator of stress. Thus, noticing one’s own heartbeat can have a negative connotation. Yet, the heartbeat is simply a physiological function, neither positive nor negative in itself, that is experienced in diverse contexts, such as medical, athletic, or intimate. READ MORE

6. 35. Building a scalable email response system

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Petter Andersson; [2020]
   Keywords : ;

   Abstract : This thesis concerns the task of designing and building a system around a natural-language understanding (NLU) bot to help automate email communication, using cloud computing technology. Focus lies on a serverless environment within the Amazon Web Services (AWS) infrastructure. READ MORE