Essays about: "strategic PR"

Showing result 1 - 5 of 11 essays containing the words strategic PR.

  1. 1. Closer Connection for Perfection

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Robin Naderi; Nicholas Sjögren; [2022]
    Keywords : Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

    Abstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE

  3. 2. Competing on sustainability - A study on stakeholder interaction, becoming truly sustainable and obtaining a sustained competitive advantage in an industry characterized by low sustainability maturity

    University essay from Lunds universitet/Produktionsekonomi

    Author : Kristina Källner; Anna Lundberg; [2022]
    Keywords : Sustainability; cold chain; pharmaceutical industry; stakeholder theory; sustainable business models; VRIO analysis; truly sustainable; competitive advantage; Technology and Engineering;

    Abstract : Although more and more companies are facing increasing pressure to take responsibility for their actions impacting sustainability, the pharmaceutical industry and in extension the cold chain solutions industry, have previously been exempted from scrutiny. Research on sustainability in the industry is lagging, why this master thesis aims to explore how sustainability can be incorporated into the business model while avoiding creating a disconnect between corporate strategy and actual sustainability impact. READ MORE

  4. 3. The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Elena - Maria Vavilov; [2018]
    Keywords : sport communication; strategic communication; Public Relations Intelligence; marathon; distance running; Romania; Facebook; comunicare sportivă; comunicare strategică; Inteligența Relațiilor Publice; maraton; alergare pe distanță lungă; România; Facebook;

    Abstract : This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. READ MORE

  5. 4. Best practice or PR strategy? : Integrated reports as impression management in a Swedish mining company

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Gisela Brodin; Sofie Vesterlund; [2018]
    Keywords : Corporate social responsibility; Sustainable development; Mining industry; Impression management; CSR;

    Abstract : Environmental and social problems are often connected to the mining industry. Hence, there is a history of conflicts between industry actors and stakeholders such as non-governmental organizations, regional politicians, environmental authorities, academics, community researchers, tourism industry and indigenous people. READ MORE

  6. 5. Twitter is not for Everyone

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alba Chiara Di Bari; [2015]
    Keywords : Twitter; Matteo Renzi; Italy; public relations; political public relations; incumbency; political communication; prime minister; social media; strategic PR; Law and Political Science;

    Abstract : Politicians and public relations practitioners need to consciously and strategically communicate on Twitter not only during elections, but also during incumbency. However; previous approaches to PR failed to offer candidates successful long-term strategies. READ MORE