Essays about: "strategic partnering"

Showing result 1 - 5 of 8 essays containing the words strategic partnering.

  1. 1. From Project to Strategic Partnering : The Critical Step

    University essay from KTH/Fastigheter och byggande

    Author : Chatzis Charilaos; Mohammad Majid; [2022]
    Keywords : Partnering; strategic partnering; supply chain integration; collaboration; construction industry; Partnerskap; strategisk partnerskap; integrering av leverantörskedja; samarbete; byggindustri;

    Abstract : Partnering as a collaborative procurement procedure has gained a lot of attention during the recent years in construction, and has been associated with many positive outcomes in the industry. However, previous research indicates that it has generally failed to reach its full potential in the form of strategic partnering and has stopped at the project level. READ MORE

  3. 2. Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Oskar Gudmundsson; Joel Leteus; [2018]
    Keywords : Coopetition; Co-branding; Coopetitive Branding; Strategic Alliances; Consumer Based Brand Equity CBBE ; Brand Image;

    Abstract : The increased competitive intensity in several global markets has encouraged firms which traditionally compete, to also collaborate with each other, that is coopetitive branding alliances. Coopetitive branding has, to the best of our knowledge, not been researched from a consumer perspective. READ MORE

  4. 3. A case study of a small architecture start-up: Strategic considerations to aid innovation in the construction industry

    University essay from Göteborgs universitet/Graduate School

    Author : Adam Grufvisare; Mattias Karlsson; [2017-07-06]
    Keywords : construction innovation; project-based innovation; small and newly founded firms;

    Abstract : This paper examines innovation within the Swedish construction industry with the purpose of identifying key factors for small and/or newly founded firms to increase their innovative capacity and long-term competitiveness. The paper presents a theoretical framework of driving and hindering factors raised by the literature along with an introduction to the Swedish market and important segments on the market. READ MORE

  5. 4. The Collaborative Entrepreneurship Process : a Large Firm Perspective

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sandra Carli Karlsson; Johanna Nilsson; [2015]
    Keywords : collaborative entrepreneurship; large firm; partnerships; partner fit; relational capital; knowledge management;

    Abstract : This qualitative, single embedded case study examines collaborative entrepreneurship as a process in a large firm. Theory on corporate entrepreneurship is integrated with partnership literature to advance the understanding of collaborative entrepreneurship as a strategic decision. READ MORE

  6. 5. Open innovation in large organizations : A multicase analysis of multinational Swedish companies

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Agnes Åström; Helena Rutberg; [2015]
    Keywords : Innovation; Innovation network; Value network; Ecosystem; Cooperation relations; Open innovation; Partnering; Strategic partnering; Intellectual property rights; Innovation; Innovations nätverk; Värde nätverk; Samverkan; Sammarbete; Öppen innovation; Partnerskap; Ekosystem; Strategiskt partnerskap; Immaterialrätt;

    Abstract : This study analyzes open innovation in large multinational organizations. The study has been applied to four organizations to examine how they work with open innovation in innovation networks. READ MORE