Essays about: "strategy of IKEA"

Showing result 11 - 15 of 89 essays containing the words strategy of IKEA.

  1. 11. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  3. 12. Automation of Stores - A case study about using unmanned vehicles at IKEA

    University essay from Göteborgs universitet/Graduate School

    Author : Ida Gustafsson; Björn Olmarker; [2021-07-08]
    Keywords : Automated Guided Vehicles; Autonomous Mobile Robots; Digitalization; Industry 4.0; Unmanned Vehicles;

    Abstract : Background and Problem Discussion: Industry 4.0 changes business climates and the value creation for companies, rendering some processes obsolete when new requirements are being placed on operational efficiency and flexibility. The transformation towards using Industry 4. READ MORE

  4. 13. Leveraging brand co-creation in a digital era: An IKEA case study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Örnhem; Sophie Weir; Jesper Karlsson; [2021]
    Keywords : Co-creation; IKEA; Brand Engagement; Brand Self-congruity; Category Involvement; Brand Interactivity; Brand Communities; Brand Value; Brand Knowledge; Web 2.0; User Generated Content; Business and Economics;

    Abstract : Purpose: The purpose is to examine how IKEA works with customer brand co-creation and how it can be further leveraged in the digital era. Methodology: This paper adopts a qualitative case study method, where the primary data consists of an interview with a Social Media Specialist with pre-existing knowledge of brand co-creation at IKEA in Sweden. READ MORE

  5. 14. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Johanna Stenberg; Milana Ruljova; [2021]
    Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

    Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

  6. 15. Facilitating Radical Collaboration in Open Innovation : A case study in collaboration with IKEA

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Linnéa Strömstedt; Erik Vaagenes Rehmberg; [2021]
    Keywords : Open Innovation; Radical Innovation; Innovation Strategy; Radical Collaboration; Collaboration Setup; Öppen Innovation; Radikal Innovation; Innovationsstrategi; Radikala Samarbeten; Samarbetsstruktur;

    Abstract : The increased customer demand for innovative and sustainable solutions implies that companies need to seek knowledge, and insights, beyond their traditional business models. This by opening up barriers and collaborating with other stakeholders. Using this approach is referred to in the literature as practicing open innovation. READ MORE