Essays about: "strategy of IKEA"

Showing result 21 - 25 of 89 essays containing the words strategy of IKEA.

  1. 21. Adaptation of Shipment Consolidation and Distribution Network Design to Omni-channel Retailing

    University essay from Lunds universitet/Teknisk logistik

    Author : Johan Deniz; Martin Månsson; [2019]
    Keywords : Technology and Engineering;

    Abstract : Title: Adaptation of shipment consolidation and distribution network design to omni-channel retailing Authors: Johan Deniz, Martin Månsson Supervisor: Joakim Kembro, Department of Industrial Management and Logistics, Faculty of Engineering, Lund University Problem description: Global retailers tend to have complex distribution networks. A part of the complexity stems from trade-offs in deciding which distribution mode to choose when transporting goods from the suppliers to the customers. READ MORE

  3. 22. Daylighting and Electric Lighting Integration in the Retail Sector

    University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Rafael Campama Pizarro; [2019]
    Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE

  4. 23. The IKEA Industry way of ergonomic risk assessment : Development of a global standard for ergonomic risk assessment

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Angelica Sroka; [2019]
    Keywords : Ergonomic risk assessment; furniture; factories; ergonomic; benchmarking; ergonomic risks; participatory ergonomics; Ergonomisk riskbedömning; möbler; fabrik; ergonomi; benchmarking; ergonomiska risker; deltagande ergonomi;

    Abstract : In 2018 IKEA Industry, the largest producer of wood-based furniture for IKEA customers presented their sustainability strategy for Financial Year 2025. In Health & Safety, they want to minimize ergonomic risks at their factories. READ MORE

  5. 24. Branding strategy through storytelling in marketing : The other side of the story

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
    Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

    Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE

  6. 25. MOVING FORWARD IN INDIA An Analysis of IKEA’s Indian Distribution Network Development

    University essay from Göteborgs universitet/Graduate School

    Author : Gunnar Löfstedt; [2018-07-02]
    Keywords : ;

    Abstract : Warehouses and distribution centers form an integral part of the supply chain. However, determining how many are needed to effectively supply a market is a complex question. This is especially true when entering a new market. READ MORE