Essays about: "strategy of IKEA"

Showing result 6 - 10 of 89 essays containing the words strategy of IKEA.

  1. 6. Introducing Paper Pallets to the IKEA Food Supply Chain - What is the Potential and Will the Temperature be Retained during Transportation?

    University essay from Lunds universitet/Teknisk logistik

    Author : Ellen Bengtsson; Pernilla Johansson; [2022]
    Keywords : Paper pallets; temperature-controlled transport; food supply chain; Technology and Engineering;

    Abstract : Title: Introducing Paper Pallets to the IKEA Food Supply Chain - What are the Potentials and Will the Temperature be Retained during Transport? Contribution: This thesis is produced with equal efforts from both authors, where each author has been involved in each and every step of the process. Problem description: Paper pallets with 50 mm feet have been used in IKEA Furniture for several years with both positive financial and environmental benefits. READ MORE

  3. 7. Farm to Fork Strategy - Impact on EU market participants

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Ekaterina Tarasova; [2022]
    Keywords : European Green Deal; Farm to Fork Strategy; Common Agriculture Policy; Law and Political Science;

    Abstract : The study examines one of the core elements of the European Green Deal - the Farm to Fork Strategy. It has a goal to translate the intentions and proposals of the Strategy into the business language and evaluate potential impacts for the agri-business and other value chain players like IKEA. READ MORE

  4. 8. Digital Transformation of IKEA’s Supply Chain during and after the pandemic

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Rama Krishna Ponnana; Navya Uppalapati; [2022]
    Keywords : ;

    Abstract : IntroductionDigital transformation in the supply chain is gaining popularity due to the recent customer behaviors and the retail market trends. COVID-19 has forced more organizations to implement digital transformation to overcome the challenges. READ MORE

  5. 9. IKEA’s Social Innovation Strategy at H22 : Understanding the Narrative of Social Innovation in Cities Through Living Laboratories and Communicating CSR

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Magdalena Dimitrova; [2022]
    Keywords : sustainable development; corporate social responsibility; development communication; public-private partnership; storytelling;

    Abstract : To increase the understanding of the role of CSR in global development practice, this study examined ‘The Oracle’ podcast series, one of IKEA’s projects at H22, Helsingborg’s open innovation platform and city expo. The current transformations in our communities are met with traditional CSR approaches which are being exchanged for innovative models that encourage participation, consultation and engagement. READ MORE

  6. 10. Influencing consumer behavioural intentions: Reducing household water consumption

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Daria Granina; [2022]
    Keywords : Emotional and Rational Communication; Advertising Appeals; Intention to Behave Sustainably; Message Tailoring; Persuasive Sustainability Communication; Strategic Communication; Elaboration Likelihood Model; ELM; Theory of Planned Behaviour; TPB; Social Sciences;

    Abstract : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. READ MORE