Essays about: "strategy of retail company"

Showing result 16 - 20 of 66 essays containing the words strategy of retail company.

  1. 16. From flea market to fashion powerhouse : A case study on Myrornas brand transformation

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Katrín Ása Heimisdóttir; Madelene Sundlin; [2020]
    Keywords : Re-branding; secondhand; communications; marketing; trends;

    Abstract : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. READ MORE

  3. 17. Environmental protection as a driver for employee satisfaction and retention : A quantitative study on the Swedish cosmetics industry

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Anna Maria Messerschmidt; Ida Kvist; [2020]
    Keywords : employee retention; employee satisfaction; cosmetics industry; CSR;

    Abstract : Date: 2020-06-09 Level: Bachelor Thesis in Business Administration, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ida Kvist (93/03/23), Anna Messerschmidt (95/06/14) Title: Environmental protection as a driver for employee satisfaction and retention Tutor: Ali Farashah Keywords: employee retention, employee satisfaction, cosmetics industry, CSR Research question: How are the employee satisfaction and retention within the cosmetics industry impacted by the company’s external CSR actions regarding environmental sustainability? Purpose: The relationship between CSR and internal stakeholders has often been neglected in previous studies. Therefore, the purpose of this study is to investigate whether a company’s CSR strategy can positively influence employee satisfaction and retention. READ MORE

  4. 18. Clicks and Bricks in a Symbiosis : A qualitative study about the value of the physical store in a digital era

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Linnéa Axelson; [2020]
    Keywords : Physical Store; Online Store; Omni-channel Strategy; Holistic Experience; Value Creation;

    Abstract : Background and Problem DiscussionA paradigm shift in retail is evident due to the increase of customers purchasing productsonline, where digitalization has created a concern regarding the existence of the physical storein today’s digitalized society. On the other hand, e-commerce has been seen as an opportunityfor retail stores to use as a strategy where physical and digital work together in a symbiosisfor creating unified messages and experiences for the consumers across channels. READ MORE

  5. 19. Strategic Proposals for Sustainable Supply Chains in the Fast Fashion Industry : Exploring ways to incorporate concepts and methods to confront the damaging effects of the industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Adil Abdulgadir; Imad Abdulgadir; [2020]
    Keywords : Fast Fashion; Supply Chain; Sustainability; Sustainable Fashion; Slow Fashion; Supply Chain Management; Snabbmode; Försörjningskedja; Hållbarhet; Hållbar mode; Långsam mode; Ledning av försörjningskedja;

    Abstract : Accounted as the second largest cause of pollution, the fashion industry is only behind the petroleum industry worldwide. In recent decades, the supply chains of retail companies have become international with the growth of a global economy. READ MORE

  6. 20. Digital is the new normal : -      The effects of Digitalization on the IKEA organization in Digitally Advanced Markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tobias Haraldsson; David Johansson; Måns Lilja; [2020]
    Keywords : Digitalization; Digitalisering;

    Abstract : Digitalization has transformed our society and reshaped the way that people live their life. It has affected our personal lives but also created a new business climate which most companies have embraced in order to survive. IKEA are one of many companies which have decided to embark on a digital journey and re-shape their business strategy. READ MORE