Essays about: "strategy of retail company"

Showing result 21 - 25 of 66 essays containing the words strategy of retail company.

1. 21. The role of Communication, Environmental Sustainability and Innovation in Premium Primary Packaging Strategy

   University essay from Högskolan i Gävle/Avdelningen för industriell ekonomi, industridesign och maskinteknik

   Author : raghda tarig; Gustav berg; [2019]
   Keywords : Premium primary packaging; packaging strategy; competitive advantage; exclusivity;

   Abstract : Purpose: The purpose of this research is to provide information about premium consumable companies’ packaging strategy related to communication, environmental sustainability and innovation. Additionally, it studies how the areas mentioned can provide the companies with a competitive advantage. READ MORE

3. 22. Mapping surplus food redistribution initiatives in Sweden and a Life Cycle Assessment of environmental, social and economic impacts of some representatives

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Pauline Bergström; [2019]
   Keywords : Sustainable Development; Food waste; Life Cycle Assessment; Environment; Society; Economy;

   Abstract : The Food and Agriculture Organization of the United Nations suggest that out of all food that is produced, 1/3 ends up as food waste. In high income countries, such as Sweden, the food waste mainly originates from the last stages of the food chain, e.g. at food stores and households. READ MORE

4. 23. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Saskia Wichmann; Jan-Willem Nieuwenhuis; [2018]
   Keywords : industrial retail; industrial marketing; marketing channel integration; multi-channel; cross-channel; omni-channel.;

   Abstract : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. READ MORE

5. 24. An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Elinor Lundberg; Ronja Geel; Malin Hornebrant; [2018]
   Keywords : marketing; experiential marketing; experiential retail; customer perception; value creation; value co-creation; impact value; think; act; feel; sense; relate; experience modules; experience providers; marknadsföring; upplevelsemarknadsföring; upplevelser; sinnesmarknadsföring; kunduppfatnning; kundupplevelse; värdeskapande;

   Abstract : Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experiential marketing strategy. READ MORE

6. 25. Strategizing IFRS 16 – Leases and Real Estate : Exploring implementation and contractual strategies relating to new accounting regulation

   University essay from KTH/Fastigheter och byggande

   Author : Nicole Hjertstedt; [2018]
   Keywords : IFRS  16;   Operational  Leases;   Leased  space;   Real  Estate;   Strategy; Contract; Implementation; Accounting; Retail; IFRS  16;   Operationell  Leasing;   Leasad  lokalyta;   Fastigheter; Strategier; Kontrakt; Implementering; Redovisning;

   Abstract : Traditionally  Operational  Leases  have  been  exempted  from  being  recognized  on  the  balance  sheet  of  the  financial  statements.  With  the  new  leasing  regulation  presented  by  the  International  Accounting  Standards Board  (IASB);  International  Financial  Reporting  Standards  16  (IFRS  16),  with  effective  date  of  2019‐01‐01  operational leases are to be accounted for as finance leases, being capitalized into the balance sheet as a right of use asset and lease liabilities. READ MORE