Essays about: "structure of advertising"

Showing result 11 - 15 of 36 essays containing the words structure of advertising.

  1. 11. FEMME: extinct stereotypes

    University essay from Konstfack/Grafisk design & illustration

    Author : Claire Bonnet; [2019]
    Keywords : femme; stereotypes; activism; feminism; capitalism; advertising; retrofuturistic; exhibition; museum; hope; 2050; visual culture; graphic design; installation; femininity; gender; visual research; narrative; animation; objects; feminist future;

    Abstract : My research is about stereotypes of women. Responding to scepticism towardsfeminist movements, my degree project aims to challenge the power structure of today’s Western society. How does visual communication play a big role in creating and/or reproducing inequalities? I have created a retro-futuristic exhibition, placed in an imaginary museum. READ MORE

  3. 12. Provocation and Millennials : Explorative study on millennials ́ emotional response

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mihail Aittokallio; [2019]
    Keywords : Provocative Advertising; Millennials;

    Abstract : Introduction​: Market has saturated in the point where customers are facing advertising overload. For companies it can be difficult task to achieve attention among desired target audience. Millennials have become one of the most valuable target group that companies are aiming to target. READ MORE

  4. 13. May I Interest You in a Freshly Brewed Presidential Candidate? : An Analysis of Presidential Campaign Television Advertisements in the United States, 1952-2016

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Simon Johansson; [2017]
    Keywords : Professionalisation of political communication; The AIDA-model; Rhetorical political analysis; Political advertising; Presidential election campaign;

    Abstract : This study aims to shed light on the relationship between the commercial advertising model AIDA (Awareness/Attention, Interest, Desire, Action) and political television advertising, with a historical perspective being of extra interest. In order to do so, the study made use of theories concerning the AIDA-model, representation, rhetoric (with focus on ethos, pathos, and logos), and the professionalisation of political communication. READ MORE

  5. 14. Community Detection applied to Cross-Device Identity Graphs

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Valentin Geffrier; [2017]
    Keywords : graph clustering community detection device advertising identity bipartite louvain;

    Abstract : The personalization of online advertising has now become a necessity for marketing agencies. The tracking technologies such as third-party cookies gives advertisers the ability to recognize internet users across different websites, to understand their behavior and to assess their needs and their tastes. READ MORE

  6. 15. The true effects of programmatic display marketing : A study on how advertisers could make use of programmatic in the different stages of the customer journey.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Stina Hübinette; [2017]
    Keywords : Programmatic; Performance Marketing; Display Advertising;

    Abstract : In digital marketing, display advertising has always been the largest revenue stream for publishers, and the biggest channel for advertisers to increase the traffic to their sites as well as getting better brand recognition. However, with the ever increasing spread of the smartphone and the continuously smarter machine learning of today, the industry has changed. READ MORE