Essays about: "structure of advertising"

Showing result 6 - 10 of 36 essays containing the words structure of advertising.

1. 6. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin  countries

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and Logistics

   Author : Miguel Angel Serrano Manchón; [2021]
   Keywords : Influencer marketing; Consumer’s Behavior; Viral Marketing; Latin Countries; Purchasing Behavior; Latin music; Marketing de influenciadores; comportamiento del consumidor; marketing viral; países latinos; comportamiento de compra; música latina;

   Abstract : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. READ MORE

3. 7. Democratic participation on digital conditions : communication challenges and opportunities for collective action organizations

   University essay from Umeå universitet/Institutionen för kultur- och medievetenskaper

   Author : Maja Rintala; [2021]
   Keywords : Collective action organization; collective action; affordance; communicative action; democracy; digital communication; communication technology;

   Abstract : This thesis examines how communication technology is used for creating a democratic and committed participation within collective action organizations (CAOs). This is achieved by illuminating how organizations' structure and culture relate to their communication. READ MORE

4. 8. Why we trust What we trust

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofi Hagander; Hampus Harrysson; [2020]
   Keywords : Brand Trust; Financial Services; Non-traditional Advertising; Consumption Values; Generation X and Y; Business and Economics;

   Abstract : Title: Why we trust What we trust Seminar date: 2020-06-04 Course: BUSN39 Degree project in Global Marketing, 15 credits Authors: Sofi Hagander & Hampus Harrysson Supervisor: Veronika Tarnovskaya Keywords: Brand Trust, Financial Services, Non-traditional Advertising, Consumption Values, Generation X and Y Thesis purpose: Aims to enrich the understanding of how non-traditional advertising in financial services affects consumers' brand trust and if this perception differs between the generational cohorts X and Y. Methodology: This study is based on a philosophy of social constructionism. READ MORE

5. 9. The medium is the message, or is it? : A quantitative study of media users’ attitudes towards advertising online and offline

   University essay from Karlstads universitet

   Author : Rebecca Fransson; Ellinor Pousette; [2019]
   Keywords : Advertising; Social media; Personalization; Media users; The medium is the message;

   Abstract : Media usage, as well as media advertising, is growing in tandem with each other. Media users will, regardless of which medium that is in use, encounter a considerable amount of advertising. As we are moving towards a more digitized world, and also a more digitized media sphere, a new communication landscape has been formed. READ MORE

6. 10. Wed 2.0: improving customer experience with wedding service providers through investigation of the ranking mechanism and sentiment analysis of user feedback on Instagram

   University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

   Author : Maria Jäderlund; [2019]
   Keywords : sentiment analysis; natural language processing; ranking; Instagram; VADER;

   Abstract : Instagram is one of the main social platforms for business promotion. Millions of potential customers and endless visual marketing opportunities makes Instagram a perfect place to increase online sales. There are many tools and mechanisms to promote brands on Instagram such as paid advertising or using a pre-generated set of popular hashtags. READ MORE