Essays about: "structure of advertising"

Showing result 16 - 20 of 36 essays containing the words structure of advertising.

  1. 16. Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yaser Qayyum; [2017]
    Keywords : Product Differentiation; Service Differentiation; Innovation; Customer Satisfaction; Service Quality; Customer Value; Value Added Services; Price; Advertising Promotion; Regulations; Competitive Imitation;

    Abstract : Telecommunication has evolved tremendously from its origin to the present. Competition has grown in the telecommunications industry. One of the idiosyncratic characteristics of the mobile telecom services industry is the offering of homogenous products/services to the whole market, which indicates services being undifferentiated. READ MORE

  3. 17. Marketing Mix Modelling from the multiple regression perspective

    University essay from KTH/Matematisk statistik

    Author : Ecaterina Mhitarean; [2017]
    Keywords : ;

    Abstract : The optimal allocation of the marketing budget has become a difficult issue that each company is facing. With the appearance of new marketing techniques, such as online advertising and social media advertising, the complexity of data has increased, making this problem even more challenging. READ MORE

  4. 18. Discourse and Language in Marketing Communication, with Specific Regard to the Fear of Social Exclusion. A Single Case Study on Apple Inc.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andrea Lo Dolce; Alan Ryan; [2016]
    Keywords : Fear in Advertising; Social Exclusion; Critical Discourse Analysis; Means of Persuasion; Marketing Communication; Apple.; Business and Economics;

    Abstract : The purpose of this study is to analyse the communication of Apple to illustrate how social exclusion is used to produce fear, and how it has played the role as a means of persuasion in a constructed reality. In the present investigation process the researchers have taken a critical stance. READ MORE

  5. 19. Managing Swedish Newspapers in the Digital Age An Investigation of Managerial Responsibility and Innovation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Roxana Niculescu; [2016]
    Keywords : newspapers; management; newspaper industry; swedish newspapers; innovation challenges; digitalization; ambidextrous organization; traditional business model; management roles; local newspapers; international newspapers.; Business and Economics;

    Abstract : The whole word has been getting somewhat familiar with the crisis that the newspaper industry has been experiencing. The past decade has seen print mainly absorbing finances with little to no profits, and the ever-growing digital not offering enough advertising revenue. READ MORE

  6. 20. Farmers preferred end-values related to their use of forward contract : a means-end chain analysis

    University essay from SLU/Dept. of Economics

    Author : Ricard Nyman; [2015]
    Keywords : Hedging; laddering interviews; means-end chain; personal value; risk management;

    Abstract : Today’s farmers are constantly affected by the fluctuating world market prices on grain and thereby the price risk that comes with the price fluctuations. The volatile prices of grain increase the price risk within the business, which in turn affects the profitability of the business. READ MORE