Essays about: "success SMEs"

Showing result 1 - 5 of 89 essays containing the words success SMEs.

1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
   Keywords : Digitalization; Internationalization; SME;

   Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

3. 2. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Sameera Prasanna Rodrigo; [2024]
   Keywords : Social media; SMEs; Restaurant business; RBV theory;

   Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

4. 3. The Influence of Pricing Strategy on the Growth of SMEs : A Case Study in Liberia

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Dewah Netta Jackson; Ohabuike Joshua Ajuro; [2023]
   Keywords : Pricing; Influencing of pricing strategy; SMEs growth; Liberia;

   Abstract : Small and Medium Enterprises (SMEs) play a crucial role in the economic development of any nation. However, due to various challenges, including government policies, cost of production, competition, and market demand, SMEs often struggle to survive and grow. Pricing strategy is one of the critical factors determining SMEs' success. READ MORE

5. 4. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Pahlow Mariele; Cajsa Svensson; [2023]
   Keywords : Knowledge management KM ; Inter-organizational knowledge transfer; Destination management organization DMO ; Small and medium-sized enterprises SME s ; Destination development; Tourism stakeholders; Sustainable competitive advantage; Kalmar;

   Abstract : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. READ MORE

6. 5. Unlocking the Potential of Sustainability in SMEs within the Pharmaceutical Industry: The Role of Managers in Fostering Sustainability for Organizational Long-term Success

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Valerie Garcia Martinez; Edwin Ahlnäs; [2023]
   Keywords : sustainability management; sustainability commodification; sustainable innovation; stakeholder engagement; stakeholder communication; strategic integration; core operations; Business and Economics;

   Abstract : Sustainable development requires companies to do their part. Managers are central to the partaking of sustainability in their organizations, having responsibility towards internal and external stakeholders to ensure the organization's long-term survival while being mindful of other things than maximizing profit. READ MORE