Essays about: "sustainable brands"

Showing result 16 - 20 of 151 essays containing the words sustainable brands.

1. 16. More Than Skin Deep : An Investigation of Consumer Behavior Toward Green Skincare Products in the European Context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Dana Szalaiova; Mark Vidrinskas; [2023]
   Keywords : Skincare; green skincare; sustainable skincare; environmentally friendly skincare; Green Purchase Intention; Theory of Planned Behavior; Attitude; Subjective Norm; Perceived Behavioral Control; Environmental Concern; Environmental Knowledge; Health Concern; Injunctive Norm; Descriptive Norm; Electronic Word-of-Mouth; Price Sensitivity; Availability; Perceived Consumer Effectiveness;

   Abstract : This bachelor’s thesis is a quantitative study examining the factors influencing the Green Purchase Intention of (green) skincare among European consumers. The underpinning theory for this paper was the Theory of Planned Behavior and its influencing constructs such as Attitude, Subjective Norm, and Perceived Behavioral Control, as well as various selected determinants such as Environmental Concern, Environmental Knowledge, Health Concern, Injunctive Norm, Descriptive Norm, Electronic Word-of-Mouth, Price Sensitivity, Availability, and Perceived Consumer Effectiveness. READ MORE

3. 17. Shaping Tomorrow’s Sustainability: Unraveling Gen Z’s Decision-Making Journey for Sustainable Consumption

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Alexandra Coughlin; Elena Dorner; [2023]
   Keywords : Generation Z; sustainable decision-making; sustainable consumption; sustainable marketing; green intention-behavior gap;

   Abstract : The largest generation on earth, Generation Z, holds substantial market power. They were born onto a planet that is overheating, in a society characterized by high growth and technological advancements at an accelerated speed, and are inheriting substantial sustainability, socio-economic, and climate change challenges. READ MORE

4. 18. Is Green brand image the saviour of consumers' well-being? : An exploration on how consumers' subjective well-being can be influenced by green brand image.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Tim Anderzén; Lia Ramadan; [2023]
   Keywords : Green brand image; Subjective well-being; Altruism; Self-image;

   Abstract : Background: Subjective-well being is an increasingly important concept within consumer research. Previous studies have thus far shown the capability of brand image and other types of image to influence separate components of subjective well-being, mainly life satisfaction, positive and negative affect. READ MORE

5. 19. Entrepreneurial Success Factors for Next-gen Startups Challenging the Traditional Food Industry - A Qualitative Study of New Ventures within the Growing Food Tech Sector

   University essay from Göteborgs universitet/Graduate School

   Author : Jennifer Gilchrist; Lovisa Malmberg; [2022-07-15]
   Keywords : food tech; next-gen food and beverage; new venture success; entrepreneurial success factors; survival; growth; plant-based alternatives;

   Abstract : Times are changing. The food industry is expected to experience a total revolution of the current status through the emergence of new business models, new value chains and food products, putting emphasis on sustainability and health. READ MORE

6. 20. Evaluating Brand Perception Regarding Sustainability through Digital Marketing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Amber Javed; [2022]
   Keywords : digital marketing; social media; sustainability; climate change; online media; marketing campaign; fashion brands; brand management; consumer behaviour; brand loyalty; brand image; carbon footprints;

   Abstract : This study evaluates the effect of sustainable business practices on brand perception. Digital marketing is a vital tool for any business, and sustainability is a significant element in brand management and marketing. READ MORE